Brand mysticism : cultivate creativity & intoxicate your audience

Resource Information

The work Brand mysticism : cultivate creativity & intoxicate your audience represents a distinct intellectual or artistic creation found in Austin Public Library. This resource is a combination of several types including: Work, Language Material, Books.

Label

Brand mysticism : cultivate creativity & intoxicate your audience

Title remainder

cultivate creativity & intoxicate your audience

Statement of responsibility

Steven Grasse and Aaron Goldfarb ; illustrated by Ron Short

Creator

• Grasse, Steven

Contributor

• trueGoldfarb, Aaron
• Short, Ron

Author

• trueGoldfarb, Aaron
• Grasse, Steven

Illustrator

• Short, Ron

Subject

• Branding (Marketing)
• Branding (Marketing)
• Alcoholic beverages -- Marketing
• Alcoholic beverages -- Marketing
• BUSINESS & ECONOMICS / Commerce

Language

eng

Summary

"An irreverent and wide-ranging treatise on concocting a brand, distilling a message, and serving up ideas in business or in life, from the marketing mastermind behind countless iconic booze brands. Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick's Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work in advertising and marketing, Grasse has changed the game in the booze world and become an authority on building an authentic, enduring, and deeply beloved brand. So how did he do it? Through practicing brand mysticism, a mentality for all endeavors based on keeping an open mind, taking risks, and developing authenticity-skills that have benefited him in booze, business, and beyond. In this book, he's sharing this practice with the world. Through lessons (big life things that feel like just cool stories), case studies (how did Sailor Jerry become the punk rock Captain Morgan?), and magical ingredients (what makes a great message sing), Brand Mysticism guides you through the steps it takes to channel entrepreneurial spirit into a brand, a business, a creative practice, or a life that breaks with tradition to achieve the remarkable"--

Assigning source

Provided by publisher

Cataloging source

DLC

Dewey number

658.8/27

Illustrations

illustrations

Index

no index present

LC call number

HF5415.1255

LC item number

G74 2022

Literary form

non fiction