Branding that means business : how to build enduring bonds between brands, consumers and markets
Resource Information
The work Branding that means business : how to build enduring bonds between brands, consumers and markets represents a distinct intellectual or artistic creation found in Austin Public Library. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Branding that means business : how to build enduring bonds between brands, consumers and markets
Resource Information
The work Branding that means business : how to build enduring bonds between brands, consumers and markets represents a distinct intellectual or artistic creation found in Austin Public Library. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Branding that means business : how to build enduring bonds between brands, consumers and markets
- Title remainder
- how to build enduring bonds between brands, consumers and markets
- Statement of responsibility
- Matt Johnson, PhD & Tessa G. Misiaszek, PhD
- Language
- eng
- Summary
- "A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it's noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. And if your brand isn't the first to come to mind, they'll click that button and it'll be delivered by someone else. So how do you make sure your brand connects with consumers? Branding that Means Business draws from the authors' experience and business literature as well as psychology, sociology, and even anthropology to show readers that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Readers will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it." --
- Assigning source
- Publisher description
- Cataloging source
- YDX
- Dewey number
- 658.827
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.1255
- LC item number
- .J646 2022
- Literary form
- non fiction
- Nature of contents
- bibliography
- Target audience
- adult
Context
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.austintexas.gov/resource/e7plID2uojk/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.austintexas.gov/resource/e7plID2uojk/">Branding that means business : how to build enduring bonds between brands, consumers and markets</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.austintexas.gov/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.library.austintexas.gov/">Austin Public Library</a></span></span></span></span></div>
