The Resource The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedln, Twitter, Facebook, e-mail, and more, Kipp Bodnar and Jeffrey L. Cohen
The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedln, Twitter, Facebook, e-mail, and more, Kipp Bodnar and Jeffrey L. Cohen
Resource Information
The item The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedln, Twitter, Facebook, e-mail, and more, Kipp Bodnar and Jeffrey L. Cohen represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Austin Public Library.This item is available to borrow from 1 library branch.
Resource Information
The item The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedln, Twitter, Facebook, e-mail, and more, Kipp Bodnar and Jeffrey L. Cohen represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Austin Public Library.
This item is available to borrow from 1 library branch.
- Summary
- "Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth"--
- Language
- eng
- Extent
- xix, 218 pages
- Isbn
- 9781118167762
- Label
- The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedln, Twitter, Facebook, e-mail, and more
- Title
- The B2B social media book
- Title remainder
- become a marketing superstar by generating leads with blogging, Linkedln, Twitter, Facebook, e-mail, and more
- Statement of responsibility
- Kipp Bodnar and Jeffrey L. Cohen
- Language
- eng
- Summary
- "Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth"--
- Assigning source
- Provided by publisher
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1982-
- http://library.link/vocab/creatorName
- Bodnar, Kipp
- Dewey number
- 658.8/72
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.1265
- LC item number
- .B635 2012
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
- 1965-
- http://library.link/vocab/relatedWorkOrContributorName
- Cohen, Jeffrey L.
- http://library.link/vocab/subjectName
-
- Internet marketing
- Social media
- Online social networks
- BUSINESS & ECONOMICS / Marketing / General
- Label
- The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedln, Twitter, Facebook, e-mail, and more, Kipp Bodnar and Jeffrey L. Cohen
- Bibliography note
- Includes bibliographical references (pages 205-208) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- 854439
- Dimensions
- 24 cm
- Extent
- xix, 218 pages
- Isbn
- 9781118167762
- Lccn
- 2011037191
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- (Sirsi) i9781118167762
- Label
- The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedln, Twitter, Facebook, e-mail, and more, Kipp Bodnar and Jeffrey L. Cohen
- Bibliography note
- Includes bibliographical references (pages 205-208) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- 854439
- Dimensions
- 24 cm
- Extent
- xix, 218 pages
- Isbn
- 9781118167762
- Lccn
- 2011037191
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- (Sirsi) i9781118167762
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.austintexas.gov/portal/The-B2B-social-media-book--become-a-marketing/vKb209VuWA4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.austintexas.gov/portal/The-B2B-social-media-book--become-a-marketing/vKb209VuWA4/">The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedln, Twitter, Facebook, e-mail, and more, Kipp Bodnar and Jeffrey L. Cohen</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.austintexas.gov/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.library.austintexas.gov/">Austin Public Library</a></span></span></span></span></div>
