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The Resource Intellectual property strategy, John Palfrey

Intellectual property strategy, John Palfrey

Label
Intellectual property strategy
Title
Intellectual property strategy
Statement of responsibility
John Palfrey
Creator
Subject
Language
eng
Summary
Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy--especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property--patent, copyright, trademark, and trade secret--and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1972-
http://library.link/vocab/creatorName
Palfrey, John G.
Dewey number
658.15/2
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Series statement
The MIT Press essential knowledge series
http://library.link/vocab/subjectName
Intellectual property
Label
Intellectual property strategy, John Palfrey
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 159-163) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: the self-limiting myth of the sword and the shield -- Why intellectual property matters -- Recommendation #1: treat intellectual property as a core asset class -- Recommendation #2: benefit from the intellectual property of others -- legally -- Recommendation #3: create freedom of action through intellectual property -- Recommendation #4: establish a flexible intellectual property strategy -- The special case of the non-profit -- Future outlook -- Afterword: what the author really thinks
Control code
838890
Dimensions
18 cm.
Extent
xiii, 172 pages
Isbn
9780262516792
Lccn
2011011493
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (Sirsi) i9780262516792
  • (OCoLC)714084999
Label
Intellectual property strategy, John Palfrey
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 159-163) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: the self-limiting myth of the sword and the shield -- Why intellectual property matters -- Recommendation #1: treat intellectual property as a core asset class -- Recommendation #2: benefit from the intellectual property of others -- legally -- Recommendation #3: create freedom of action through intellectual property -- Recommendation #4: establish a flexible intellectual property strategy -- The special case of the non-profit -- Future outlook -- Afterword: what the author really thinks
Control code
838890
Dimensions
18 cm.
Extent
xiii, 172 pages
Isbn
9780262516792
Lccn
2011011493
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (Sirsi) i9780262516792
  • (OCoLC)714084999

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