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The Resource E-profit : high payoff strategies for capturing the e-commerce edge, Peter S. Cohan, (eBook)

E-profit : high payoff strategies for capturing the e-commerce edge, Peter S. Cohan, (eBook)

Creator
Summary
"In clear and accessible language, business technology expert Peter S. Cohan gives you specific examples of e-commerce applications that have generated high payoffs and created a real competitive advantage for companies. He also dissects less effective ventures, and analyzes why they fell short. Exploring organizations as diverse as Amazon.com, Children's Hospital of Los Angeles, Cisco, Eastman Chemical, Merrill Lynch, Provident American, and Weyerhaeuser, he extrapolates 10 principles that characterize the best e-commerce strategies, and shows you how to adapt them to your own business. CEOs as well as CFOs will value Cohan's proven formulas for financially evaluating e-commerce project."--BOOK JACKET
Language
eng
Work
Publication
Extent
1 online resource (vii, 285 pages).
Note
  • Mode of access: World Wide Web
  • Access restricted to subscribing institutions
Contents
  • Ames Research Center
  • CIBC
  • Financial Evaluation of E-Commerce
  • An Executive Perspective on Why E-Commerce Counts
  • Measuring a Successful E-Commerce Project
  • How the Stock Market Assigns Value to Intangible Assets
  • An Approach to E-Commerce Financial Evaluation
  • How E-Commerce Creates Competitive Advantage
  • Book Selling and the Internet
  • Principles of E-Commerce and Competitive Advantage
  • Introduction: e-Profit
  • A Methodology for Using E-Commerce to Create Competitive Advantage
  • Managing the Transition to E-Commerce
  • Getting Senior Management Online
  • Senior Executive Attitudes toward E-Commerce
  • Framework for Assessing CEO Attitudes toward E-Commerce
  • Case Studies of CEO Attitudes toward E-Commerce
  • Charles Schwab
  • Kosher Grocer, Inc.
  • CVS
  • W.W. Grainger
  • Winning the Economic Case for E-Commerce
  • Chase Manhattan
  • Cemex
  • Astoria Financial
  • Engaging the CEO in E-Strategy
  • Evaluating Potential Applications
  • E-Commerce, Self-Reinventors, and Change Avoiders
  • Citigroup's e-Citi
  • Merrill Lynch Direct Marketers
  • Principles for Evaluating E-Commerce Applications
  • Methodology for Evaluating E-Commerce Applications
  • The Evidence on High-Payoff E-Commerce Applications
  • Leading Change
  • E-Commerce Demands New Methods of Project Financial Evaluation
  • The Highest-Payoff E-Commerce Application: Cisco Connection Online
  • Principles of High-Payoff E-Commerce Applications
  • How to Avoid Low-Payoff E-Commerce Applications
  • ANX (Automotive Network Exchange)
Link
https://atxlibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=17102
Instance
Label
E-profit : high payoff strategies for capturing the e-commerce edge
Title
E-profit
Title remainder
high payoff strategies for capturing the e-commerce edge
Statement of responsibility
Peter S. Cohan
Creator
Subject
Genre
Language
eng
Summary
"In clear and accessible language, business technology expert Peter S. Cohan gives you specific examples of e-commerce applications that have generated high payoffs and created a real competitive advantage for companies. He also dissects less effective ventures, and analyzes why they fell short. Exploring organizations as diverse as Amazon.com, Children's Hospital of Los Angeles, Cisco, Eastman Chemical, Merrill Lynch, Provident American, and Weyerhaeuser, he extrapolates 10 principles that characterize the best e-commerce strategies, and shows you how to adapt them to your own business. CEOs as well as CFOs will value Cohan's proven formulas for financially evaluating e-commerce project."--BOOK JACKET
Member of
Cataloging source
N$T
Characteristic
unknown
http://library.link/vocab/creatorDate
1957-
http://library.link/vocab/creatorName
Cohan, Peter S.
Dewey number
658.8/00285
Series statement
eBooks from EBSCOhost
http://library.link/vocab/subjectName
  • Business enterprises
  • Electronic commerce
  • Information technology
  • Internet
  • Internet marketing
  • Entreprises
  • Commerce électronique
  • Technologie de l'information
  • Internet
  • Marketing sur Internet
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Electronic books
Label
E-profit : high payoff strategies for capturing the e-commerce edge, Peter S. Cohan, (eBook)
Link
https://atxlibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=17102
Instantiates
Publication
Note
  • Mode of access: World Wide Web
  • Access restricted to subscribing institutions
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Ames Research Center
  • CIBC
  • Financial Evaluation of E-Commerce
  • An Executive Perspective on Why E-Commerce Counts
  • Measuring a Successful E-Commerce Project
  • How the Stock Market Assigns Value to Intangible Assets
  • An Approach to E-Commerce Financial Evaluation
  • How E-Commerce Creates Competitive Advantage
  • Book Selling and the Internet
  • Principles of E-Commerce and Competitive Advantage
  • Introduction: e-Profit
  • A Methodology for Using E-Commerce to Create Competitive Advantage
  • Managing the Transition to E-Commerce
  • Getting Senior Management Online
  • Senior Executive Attitudes toward E-Commerce
  • Framework for Assessing CEO Attitudes toward E-Commerce
  • Case Studies of CEO Attitudes toward E-Commerce
  • Charles Schwab
  • Kosher Grocer, Inc.
  • CVS
  • W.W. Grainger
  • Winning the Economic Case for E-Commerce
  • Chase Manhattan
  • Cemex
  • Astoria Financial
  • Engaging the CEO in E-Strategy
  • Evaluating Potential Applications
  • E-Commerce, Self-Reinventors, and Change Avoiders
  • Citigroup's e-Citi
  • Merrill Lynch Direct Marketers
  • Principles for Evaluating E-Commerce Applications
  • Methodology for Evaluating E-Commerce Applications
  • The Evidence on High-Payoff E-Commerce Applications
  • Leading Change
  • E-Commerce Demands New Methods of Project Financial Evaluation
  • The Highest-Payoff E-Commerce Application: Cisco Connection Online
  • Principles of High-Payoff E-Commerce Applications
  • How to Avoid Low-Payoff E-Commerce Applications
  • ANX (Automotive Network Exchange)
Control code
932086
Dimensions
unknown
Extent
1 online resource (vii, 285 pages).
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
  • (Sirsi) tsl-ebsco12888
  • (OCoLC)44958419
Label
E-profit : high payoff strategies for capturing the e-commerce edge, Peter S. Cohan, (eBook)
Link
https://atxlibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=17102
Publication
Note
  • Mode of access: World Wide Web
  • Access restricted to subscribing institutions
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Ames Research Center
  • CIBC
  • Financial Evaluation of E-Commerce
  • An Executive Perspective on Why E-Commerce Counts
  • Measuring a Successful E-Commerce Project
  • How the Stock Market Assigns Value to Intangible Assets
  • An Approach to E-Commerce Financial Evaluation
  • How E-Commerce Creates Competitive Advantage
  • Book Selling and the Internet
  • Principles of E-Commerce and Competitive Advantage
  • Introduction: e-Profit
  • A Methodology for Using E-Commerce to Create Competitive Advantage
  • Managing the Transition to E-Commerce
  • Getting Senior Management Online
  • Senior Executive Attitudes toward E-Commerce
  • Framework for Assessing CEO Attitudes toward E-Commerce
  • Case Studies of CEO Attitudes toward E-Commerce
  • Charles Schwab
  • Kosher Grocer, Inc.
  • CVS
  • W.W. Grainger
  • Winning the Economic Case for E-Commerce
  • Chase Manhattan
  • Cemex
  • Astoria Financial
  • Engaging the CEO in E-Strategy
  • Evaluating Potential Applications
  • E-Commerce, Self-Reinventors, and Change Avoiders
  • Citigroup's e-Citi
  • Merrill Lynch Direct Marketers
  • Principles for Evaluating E-Commerce Applications
  • Methodology for Evaluating E-Commerce Applications
  • The Evidence on High-Payoff E-Commerce Applications
  • Leading Change
  • E-Commerce Demands New Methods of Project Financial Evaluation
  • The Highest-Payoff E-Commerce Application: Cisco Connection Online
  • Principles of High-Payoff E-Commerce Applications
  • How to Avoid Low-Payoff E-Commerce Applications
  • ANX (Automotive Network Exchange)
Control code
932086
Dimensions
unknown
Extent
1 online resource (vii, 285 pages).
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
  • (Sirsi) tsl-ebsco12888
  • (OCoLC)44958419

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