The Resource Branding that means business : how to build enduring bonds between brands, consumers and markets, Matt Johnson, PhD & Tessa G. Misiaszek, PhD
Branding that means business : how to build enduring bonds between brands, consumers and markets, Matt Johnson, PhD & Tessa G. Misiaszek, PhD
Resource Information
The item Branding that means business : how to build enduring bonds between brands, consumers and markets, Matt Johnson, PhD & Tessa G. Misiaszek, PhD represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Austin Public Library.This item is available to borrow from 3 library branches.
Resource Information
The item Branding that means business : how to build enduring bonds between brands, consumers and markets, Matt Johnson, PhD & Tessa G. Misiaszek, PhD represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Austin Public Library.
This item is available to borrow from 3 library branches.
- Summary
- "A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it's noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. And if your brand isn't the first to come to mind, they'll click that button and it'll be delivered by someone else. So how do you make sure your brand connects with consumers? Branding that Means Business draws from the authors' experience and business literature as well as psychology, sociology, and even anthropology to show readers that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Readers will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it." --
- Language
- eng
- Edition
- First US hardcover edition.
- Extent
- 232 pages
- Contents
-
- Part 1 : A house is not a home
- The ultimate dinner guest : generating value through brand meaning
- There's no place like home : building brand meaning
- How to be a mammal among dinosaurs : harnessing brand purpose
- Part 2 : A new kind of brand strategy
- Branding in ink : harnessing the power of social identity
- Money can't buy love : brand loyalty and the science of warmth
- A million Walter Cronkites : brand communication in a fragmented era
- Part 3 : Above and beyond
- Steeped in symbolism : how social signals enrich branding
- Political actors : navigating brand activism
- Seeing the unseeable : brand innovation and social norms
- Epilogue
- Isbn
- 9781541701670
- Label
- Branding that means business : how to build enduring bonds between brands, consumers and markets
- Title
- Branding that means business
- Title remainder
- how to build enduring bonds between brands, consumers and markets
- Statement of responsibility
- Matt Johnson, PhD & Tessa G. Misiaszek, PhD
- Language
- eng
- Summary
- "A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it's noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. And if your brand isn't the first to come to mind, they'll click that button and it'll be delivered by someone else. So how do you make sure your brand connects with consumers? Branding that Means Business draws from the authors' experience and business literature as well as psychology, sociology, and even anthropology to show readers that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Readers will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it." --
- Assigning source
- Publisher description
- Cataloging source
- YDX
- http://library.link/vocab/creatorDate
- 1985-
- http://library.link/vocab/creatorName
- Johnson, Matt A.
- Dewey number
- 658.827
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.1255
- LC item number
- .J646 2022
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Misiaszek, Tessa
- http://library.link/vocab/subjectName
-
- Branding (Marketing)
- Branding (Marketing)
- Target audience
- adult
- Label
- Branding that means business : how to build enduring bonds between brands, consumers and markets, Matt Johnson, PhD & Tessa G. Misiaszek, PhD
- Bibliography note
- Includes bibliographical references (pages 209-222) and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Contents
- Part 1 : A house is not a home -- The ultimate dinner guest : generating value through brand meaning -- There's no place like home : building brand meaning -- How to be a mammal among dinosaurs : harnessing brand purpose -- Part 2 : A new kind of brand strategy -- Branding in ink : harnessing the power of social identity -- Money can't buy love : brand loyalty and the science of warmth -- A million Walter Cronkites : brand communication in a fragmented era -- Part 3 : Above and beyond -- Steeped in symbolism : how social signals enrich branding -- Political actors : navigating brand activism -- Seeing the unseeable : brand innovation and social norms -- Epilogue
- Control code
- on1275358193
- Dimensions
- 20 cm
- Edition
- First US hardcover edition.
- Extent
- 232 pages
- Isbn
- 9781541701670
- Lccn
- 2022941053
- Media category
- unmediated
- Media MARC source
- rdamedia
- Other physical details
- illustrations
- System control number
- (OCoLC)1275358193
- Label
- Branding that means business : how to build enduring bonds between brands, consumers and markets, Matt Johnson, PhD & Tessa G. Misiaszek, PhD
- Bibliography note
- Includes bibliographical references (pages 209-222) and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Contents
- Part 1 : A house is not a home -- The ultimate dinner guest : generating value through brand meaning -- There's no place like home : building brand meaning -- How to be a mammal among dinosaurs : harnessing brand purpose -- Part 2 : A new kind of brand strategy -- Branding in ink : harnessing the power of social identity -- Money can't buy love : brand loyalty and the science of warmth -- A million Walter Cronkites : brand communication in a fragmented era -- Part 3 : Above and beyond -- Steeped in symbolism : how social signals enrich branding -- Political actors : navigating brand activism -- Seeing the unseeable : brand innovation and social norms -- Epilogue
- Control code
- on1275358193
- Dimensions
- 20 cm
- Edition
- First US hardcover edition.
- Extent
- 232 pages
- Isbn
- 9781541701670
- Lccn
- 2022941053
- Media category
- unmediated
- Media MARC source
- rdamedia
- Other physical details
- illustrations
- System control number
- (OCoLC)1275358193
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.austintexas.gov/portal/Branding-that-means-business--how-to-build/wrwya7vFp7A/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.austintexas.gov/portal/Branding-that-means-business--how-to-build/wrwya7vFp7A/">Branding that means business : how to build enduring bonds between brands, consumers and markets, Matt Johnson, PhD & Tessa G. Misiaszek, PhD</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.austintexas.gov/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.library.austintexas.gov/">Austin Public Library</a></span></span></span></span></div>
