Borrow it
Coverart for item
The Resource Brand mysticism : cultivate creativity & intoxicate your audience, Steven Grasse and Aaron Goldfarb ; illustrated by Ron Short

Brand mysticism : cultivate creativity & intoxicate your audience, Steven Grasse and Aaron Goldfarb ; illustrated by Ron Short

Creator
Author
Illustrator
Contributor
Summary
"An irreverent and wide-ranging treatise on concocting a brand, distilling a message, and serving up ideas in business or in life, from the marketing mastermind behind countless iconic booze brands. Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick's Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work in advertising and marketing, Grasse has changed the game in the booze world and become an authority on building an authentic, enduring, and deeply beloved brand. So how did he do it? Through practicing brand mysticism, a mentality for all endeavors based on keeping an open mind, taking risks, and developing authenticity-skills that have benefited him in booze, business, and beyond. In this book, he's sharing this practice with the world. Through lessons (big life things that feel like just cool stories), case studies (how did Sailor Jerry become the punk rock Captain Morgan?), and magical ingredients (what makes a great message sing), Brand Mysticism guides you through the steps it takes to channel entrepreneurial spirit into a brand, a business, a creative practice, or a life that breaks with tradition to achieve the remarkable"--
Language
eng
Work
Publication
Edition
First edition.
Extent
xix, 187 pages
Isbn
9780762475827
Instance
Label
Brand mysticism : cultivate creativity & intoxicate your audience
Title
Brand mysticism
Title remainder
cultivate creativity & intoxicate your audience
Statement of responsibility
Steven Grasse and Aaron Goldfarb ; illustrated by Ron Short
Creator
Contributor
Author
Illustrator
Subject
Language
eng
Summary
"An irreverent and wide-ranging treatise on concocting a brand, distilling a message, and serving up ideas in business or in life, from the marketing mastermind behind countless iconic booze brands. Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick's Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work in advertising and marketing, Grasse has changed the game in the booze world and become an authority on building an authentic, enduring, and deeply beloved brand. So how did he do it? Through practicing brand mysticism, a mentality for all endeavors based on keeping an open mind, taking risks, and developing authenticity-skills that have benefited him in booze, business, and beyond. In this book, he's sharing this practice with the world. Through lessons (big life things that feel like just cool stories), case studies (how did Sailor Jerry become the punk rock Captain Morgan?), and magical ingredients (what makes a great message sing), Brand Mysticism guides you through the steps it takes to channel entrepreneurial spirit into a brand, a business, a creative practice, or a life that breaks with tradition to achieve the remarkable"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Grasse, Steven
Dewey number
658.8/27
Illustrations
illustrations
Index
no index present
LC call number
HF5415.1255
LC item number
G74 2022
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Goldfarb, Aaron
  • Short, Ron
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Alcoholic beverages
  • BUSINESS & ECONOMICS / Commerce
  • Alcoholic beverages
  • Branding (Marketing)
Label
Brand mysticism : cultivate creativity & intoxicate your audience, Steven Grasse and Aaron Goldfarb ; illustrated by Ron Short
Instantiates
Publication
Copyright
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
on1293451447
Dimensions
23 cm
Edition
First edition.
Extent
xix, 187 pages
Isbn
9780762475827
Lccn
2022001200
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
color illustrations
System control number
(OCoLC)1293451447
Label
Brand mysticism : cultivate creativity & intoxicate your audience, Steven Grasse and Aaron Goldfarb ; illustrated by Ron Short
Publication
Copyright
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
on1293451447
Dimensions
23 cm
Edition
First edition.
Extent
xix, 187 pages
Isbn
9780762475827
Lccn
2022001200
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
color illustrations
System control number
(OCoLC)1293451447

Subject

Library Locations

    • Manchaca Road BranchBorrow it
      5500 Manchaca Road, Austin, TX, 78745, US
      30.2166039 -97.79733689999999
    • Spicewood Springs BranchBorrow it
      8637 Spicewood Springs Rd., Austin, TX, 78759, US
      30.4337083 -97.7730809
    • Twin Oaks BranchBorrow it
      1800 S. Fifth St., Austin, TX, 78704, US
      30.2486884 -97.76239749999999
    • Willie Mae Kirk BranchBorrow it
      3101 Oak Springs Dr., Austin, TX, 78723, US
      30.2729762 -97.699748

Library Links

Structured data from the Bibframe namespace is licensed under the Creative Commons Attribution 4.0 International License by Austin Public Library. Additional terms may apply to data associated with third party namespaces.