Spend shift : how the post-crisis values revolution is changing the way we buy, sell, and live

Resource Information

The work Spend shift : how the post-crisis values revolution is changing the way we buy, sell, and live represents a distinct intellectual or artistic creation found in Austin Public Library. This resource is a combination of several types including: Work, Language Material, Books.

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Label

Spend shift : how the post-crisis values revolution is changing the way we buy, sell, and live

Title remainder

how the post-crisis values revolution is changing the way we buy, sell, and live

Statement of responsibility

John Gerzema, Michael D'Antonio

Title variation

Spend shift

Title variation remainder

how the post-crisis values revolution is changing the way we buy, sell, and live

Creator

• trueGerzema, John, 1961-

Contributor

• trueD'Antonio, Michael

Subject

• trueConsumer behavior
• Consumers -- United States -- Psychology
• Consumption (Economics) -- Social aspects -- United States
• trueCost and standard of living
• Cost and standard of living -- United States
• trueRecession (Economics) -- Social aspects
• Recessions -- Social aspects -- United States
• trueUnited States -- Economic conditions -- 2009-
• trueConsumer economics

Language

eng

Summary

"Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values. Shows how post-crisis consumer expectations and behaviors will drive business decisions. Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer. Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession."--

Writing style

• trueWell-researched
• trueAccessible

Assigning source

Provided by publisher

Cataloging source

DLC

Dewey number

306.30973

Index

index present

LC call number

HC110.C6

LC item number

G475 2010

Literary form

non fiction

Nature of contents

bibliography