Made to stick : why some ideas survive and others die

Resource Information

The work Made to stick : why some ideas survive and others die represents a distinct intellectual or artistic creation found in Austin Public Library. This resource is a combination of several types including: Work, Language Material, Books.

This resource has been enriched with EBSCO NoveList data.

Label

Made to stick : why some ideas survive and others die

Title remainder

why some ideas survive and others die

Statement of responsibility

Chip Heath & Dan Heath

Creator

• trueHeath, Chip

Contributor

• trueHeath, Dan, 1973-

Subject

• trueContext effects (Psychology)
• trueSocial psychology
• trueMemetics
• trueCommunication
• trueContagion (Social psychology)

Language

eng

Summary

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description

Tone

• trueThought-provoking

Writing style

• trueAccessible
• trueWell-researched
• trueWitty

Cataloging source

DLC

Index

index present

LC call number

HM1033

LC item number

.H43 2007

Literary form

non fiction

Nature of contents

bibliography