Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth, W. Chan Kim, Renée Mauborgne
Resource Information
The instance Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth, W. Chan Kim, Renée Mauborgne represents a material embodiment of a distinct intellectual or artistic creation found in Austin Public Library.
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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth, W. Chan Kim, Renée Mauborgne
Resource Information
The instance Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth, W. Chan Kim, Renée Mauborgne represents a material embodiment of a distinct intellectual or artistic creation found in Austin Public Library.
- Label
- Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth, W. Chan Kim, Renée Mauborgne
- Title remainder
- beyond competing : proven steps to inspire confidence and seize new growth
- Statement of responsibility
- W. Chan Kim, Renée Mauborgne
- Bibliography note
- Includes bibliographical references (pages 305-307) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Reach beyond the best -- The fundamentals of market-creating strategy -- The mind of a blue ocean strategist -- Humanness, confidence, and creative competence -- Step one: Getting started -- Choosing the right place to start -- Constructing the right blue ocean team -- Step two: Understand where you are now -- Getting clear about the current state of play -- Step three: Imagine where you could be -- Uncovering the hidden pain points that limit the size of your industry -- Discovering an ocean of noncustomers -- Step four: Find how you get there -- Reconstructing market boundaries, systematically -- Developing alternative blue ocean opportunities -- Step five: Make your move -- Selecting your blue ocean move and conducting rapid market tests -- Finalizing and launching your blue ocean move -- Epilogue: A national blue ocean shift in action
- Control code
- 1882353
- Dimensions
- 24 cm
- Edition
- First edition.
- Extent
- xi, 322 pages
- Isbn
- 9780316314046
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- Record ID
- u1882353
- System control number
-
- (Sirsi) i9780316314046
- (OCoLC)968771116
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.austintexas.gov/resource/D85PS29PSyw/" typeof="Book http://bibfra.me/vocab/lite/Instance"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.austintexas.gov/resource/D85PS29PSyw/">Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth, W. Chan Kim, Renée Mauborgne</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.austintexas.gov/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.austintexas.gov/">Austin Public Library</a></span></span></span></span></div>
