Are you brand dead ? : the Creativeans Brandbuilder approach to building your brand : with illustrations, case studies, tips and exercises!, Kimming Yap, Yulia Sasksen, Judy Tham

Resource Information

The instance Are you brand dead ? : the Creativeans Brandbuilder approach to building your brand : with illustrations, case studies, tips and exercises!, Kimming Yap, Yulia Sasksen, Judy Tham represents a material embodiment of a distinct intellectual or artistic creation found in Austin Public Library.

Image

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Label

Are you brand dead ? : the Creativeans Brandbuilder approach to building your brand : with illustrations, case studies, tips and exercises!, Kimming Yap, Yulia Sasksen, Judy Tham

Title remainder

the Creativeans Brandbuilder approach to building your brand : with illustrations, case studies, tips and exercises!

Statement of responsibility

Kimming Yap, Yulia Sasksen, Judy Tham

Instantiates

• Are you brand dead ? : the Creativeans Brandbuilder approach to building your brand : with illustrations, case studies, tips and exercises!

Publication

• Singapore, Creativeans Pte Ltd, 2017

Note

Includes index

Bibliography note

Includes bibliographical references

Carrier category

volume

Carrier category code

• nc

Carrier MARC source

rdacarrier

Content category

text

Content type code

• txt

Content type MARC source

rdacontent

Contents

Introduction -- So, what is branding? -- Why branding is important -- Five steps to building your brand -- Brand audit -- Brand positioning -- Creating brand identity -- Brand touchpoints -- Systemising your brand -- Nurturing your brand

Control code

1905712

Dimensions

21 cm

Extent

133 pages

Isbn

9789811122330

Media category

unmediated

Media MARC source

rdamedia

Media type code

• n

Other physical details

illustrations

Record ID

u1905712

System control number

• (Sirsi) i9789811122330
• (OCoLC)973422869