Kiss, bow, or shake hands, sales and marketing : the essential cultural guide--from presentations and promotions to communicating and closing

Resource Information

The work Kiss, bow, or shake hands, sales and marketing : the essential cultural guide--from presentations and promotions to communicating and closing represents a distinct intellectual or artistic creation found in Austin Public Library. This resource is a combination of several types including: Work, Language Material, Books.

Label

Kiss, bow, or shake hands, sales and marketing : the essential cultural guide--from presentations and promotions to communicating and closing

Title remainder

the essential cultural guide--from presentations and promotions to communicating and closing

Statement of responsibility

by Terri Morrison, Wayne A. Conaway

Creator

• Morrison, Terri

Contributor

• Conaway, Wayne A

Subject

• Business communication
• Business etiquette
• trueBusiness etiquette
• Cross-cultural studies
• trueIntercultural communication
• trueBusiness communication
• Marketing
• Marketing -- Cross-cultural studies
• Intercultural communication

Genre

• trueCross-cultural studies

Language

eng

Summary

How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do--and what to avoid--in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world

Cataloging source

DLC

Dewey number

658.8

Index

index present

Literary form

non fiction