Coverart for item
The Resource Zconomy : how Gen Z will change the future of business-and what to do about it, Jason Dorsey and Denise Villa, PhD

Zconomy : how Gen Z will change the future of business-and what to do about it, Jason Dorsey and Denise Villa, PhD

Label
Zconomy : how Gen Z will change the future of business-and what to do about it
Title
Zconomy
Title remainder
how Gen Z will change the future of business-and what to do about it
Statement of responsibility
Jason Dorsey and Denise Villa, PhD
Creator
Contributor
Author
Subject
Language
eng
Summary
  • "Leading experts on generations Jason Dorsey and Denise Villa reveal the impact Gen Z will have on future markets in this book for leaders, marketers, entrepreneurs, to learn how to recruit, manage, and sell to the newest generation"--
  • Gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. But Dorsey and Villa show that today's businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. This is the comprehensive survival guide on how leaders must understand and embrace Generation Z. -- adapted from jacket
Assigning source
Provided by publisher
http://library.link/vocab/ext/novelist/bookUI
10919616
Cataloging source
DLC
http://library.link/vocab/creatorName
Dorsey, Jason R.
Dewey number
339.4/70842
Illustrations
illustrations
Index
index present
LC call number
HF5415.332.Y66
LC item number
D67 2020
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Villa, Denise
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Young consumers
  • Generation Z
  • Organizational change
  • Intergenerational relations
  • BUSINESS & ECONOMICS / Human Resources & Personnel Management
  • BUSINESS & ECONOMICS / Marketing
  • BUSINESS & ECONOMICS / Organizational Behavior
  • Generation Z
  • Intergenerational relations
  • Organizational change
  • Young consumers
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
how gen z will change the future of business - and what to do about it
Label
Zconomy : how Gen Z will change the future of business-and what to do about it, Jason Dorsey and Denise Villa, PhD
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: Gen Z is here -- The making of Gen Z. Welcome to the new normal ; Redefining the term "generation" ; The events that shaped Gen Z ; Live through a 6.1-inch screen ; Money, saving, and spending -- Meet the world's most influential customers. What Gen Z wants from a brand ; What Gen Z is buying ; Earning brand loyalty with Gen Z ; Customer engagement and awareness -- How Gen Z is changing the world of work. Getting the right start with Gen Z employees ; Unlocking the Gen Z employee's long-term potential -- Looking ahead: The disruptive 10 -- Conclusion: Gen Z is just getting started
Control code
on1122800549
Dimensions
24 cm
Edition
First edition.
Extent
274 pages
Isbn
9780062970299
Lccn
2020004002
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1122800549
Label
Zconomy : how Gen Z will change the future of business-and what to do about it, Jason Dorsey and Denise Villa, PhD
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: Gen Z is here -- The making of Gen Z. Welcome to the new normal ; Redefining the term "generation" ; The events that shaped Gen Z ; Live through a 6.1-inch screen ; Money, saving, and spending -- Meet the world's most influential customers. What Gen Z wants from a brand ; What Gen Z is buying ; Earning brand loyalty with Gen Z ; Customer engagement and awareness -- How Gen Z is changing the world of work. Getting the right start with Gen Z employees ; Unlocking the Gen Z employee's long-term potential -- Looking ahead: The disruptive 10 -- Conclusion: Gen Z is just getting started
Control code
on1122800549
Dimensions
24 cm
Edition
First edition.
Extent
274 pages
Isbn
9780062970299
Lccn
2020004002
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1122800549

Library Locations

    • Carver BranchBorrow it
      1161 Angelina St., Austin, TX, 78702, US
      30.2695584 -97.7240278
    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.2713021 -97.7460168
    • Manchaca Road BranchBorrow it
      5500 Manchaca Road, Austin, TX, 78745, US
      30.2166039 -97.79733689999999
    • Old Quarry BranchBorrow it
      7051 Village Center Dr., Austin, TX, 78731, US
      30.3529975 -97.7551561
    • St. John BranchBorrow it
      7500 Blessing Ave., Austin, TX, 78752, US
      30.3328231 -97.6937014
    • Spicewood Springs BranchBorrow it
      8637 Spicewood Springs Rd., Austin, TX, 78759, US
      30.4337083 -97.7730809
    • Yarborough BranchBorrow it
      2200 Hancock Dr., Austin, TX, 78756, US
      30.3234684 -97.74072129999999
Processing Feedback ...