The Resource World Wide Web marketing : integrating the web into your marketing strategy, Jim Sterne, (eBook)

World Wide Web marketing : integrating the web into your marketing strategy, Jim Sterne, (eBook)

Label
World Wide Web marketing : integrating the web into your marketing strategy
Title
World Wide Web marketing
Title remainder
integrating the web into your marketing strategy
Statement of responsibility
Jim Sterne
Creator
Subject
Genre
Language
eng
Summary
Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today's hyper-competitive online world. Taking the same practical and detailed approach that has made his book an industry classic, Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web's impact on the way we do business
Cataloging source
N$T
Characteristic
unknown
http://library.link/vocab/creatorDate
1955-
http://library.link/vocab/creatorName
Sterne, Jim
Dewey number
658.8/4
Series statement
eBooks from EBSCOhost
http://library.link/vocab/subjectName
  • Internet marketing
  • World Wide Web
  • Internet
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
Label
World Wide Web marketing : integrating the web into your marketing strategy, Jim Sterne, (eBook)
Link
https://www.austinlibrary.com:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=63088
Instantiates
Publication
Note
  • Mode of access: World Wide Web
  • Access restricted to subscribing institutions
  • "Wiley computer publishing."
  • Includes index
Color
multicolored
Contents
World Wide Web Marketing; Contents; Acknowledgments; About the Author; Introduction; CHAPTER 1 Using the World Wide Web for Marketing -- What Are You Trying to Accomplish?; CHAPTER 2 Customer Service First; CHAPTER 3 The Usable Web -- Be Kind to Your Users; CHAPTER 4 Interactivity Goes with the Flow; CHAPTER 5 Selling Services; CHAPTER 6 Feedback; CHAPTER 7 Value-Added Marketing -- It's Personal; CHAPTER 8 Personalization -- Getting to Know You; CHAPTER 9 Professional Personalization -- Extranets and Customer Relationship Management; CHAPTER 10 Partner Relationship Management
Control code
tsl-ebsco22653
Dimensions
unknown
Edition
3rd ed.
Extent
1 online resource (xxii, 410 p.)
Form of item
online
Other physical details
ill.
Specific material designation
remote
System control number
(OCoLC)49569577
Label
World Wide Web marketing : integrating the web into your marketing strategy, Jim Sterne, (eBook)
Link
https://www.austinlibrary.com:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=63088
Publication
Note
  • Mode of access: World Wide Web
  • Access restricted to subscribing institutions
  • "Wiley computer publishing."
  • Includes index
Color
multicolored
Contents
World Wide Web Marketing; Contents; Acknowledgments; About the Author; Introduction; CHAPTER 1 Using the World Wide Web for Marketing -- What Are You Trying to Accomplish?; CHAPTER 2 Customer Service First; CHAPTER 3 The Usable Web -- Be Kind to Your Users; CHAPTER 4 Interactivity Goes with the Flow; CHAPTER 5 Selling Services; CHAPTER 6 Feedback; CHAPTER 7 Value-Added Marketing -- It's Personal; CHAPTER 8 Personalization -- Getting to Know You; CHAPTER 9 Professional Personalization -- Extranets and Customer Relationship Management; CHAPTER 10 Partner Relationship Management
Control code
tsl-ebsco22653
Dimensions
unknown
Edition
3rd ed.
Extent
1 online resource (xxii, 410 p.)
Form of item
online
Other physical details
ill.
Specific material designation
remote
System control number
(OCoLC)49569577

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