The Resource What's next?, Marian Salzman, (electronic resource)

What's next?, Marian Salzman, (electronic resource)

Label
What's next?
Title
What's next?
Statement of responsibility
Marian Salzman
Creator
Contributor
Subject
Genre
Language
eng
Summary
The "new" has never been more crucial, as the entire world, from emerging to mature economies, is now creating new products, services and experiences at an unprecedented rate. Whether you are helming an organization or developing your personal brand, your survival depends on finding new opportunities. Staying ahead of these changes and developing the ability to communicate them to a broader group will empower you to become a vanguard competitor within your industry and within the world at large. In What's Next?, Havas PR CEO Marian Salzman reveals her predictions for tomorrow's trends. This dynamic trendopedia-aggregated from Salzman's public and private forecasts-highlights what you need to know about how and where we will live, love, communicate, relate, work, relax, invest, learn, travel and prosper in 2013, and how to track these trends in order to generate opportunity, anticipate risk and enjoy a savvier journey into tomorrow. In addition to more than 150 predictions in 30 categories, Salzman has identified 2013 as the year when "Co" makes its presence felt in all aspects of our lives. Salzman, author of 15 books and named one of the world's top five trendspotters by The Independent and Nielsen, employs a methodology-pattern recognition-that has launched or popularized a wide range of trends, from singletons and metrosexuality to food fear and globesity. Salzman and her contributors at Havas are constantly spotting changes and evolutions in the global marketplace. What's Next? is the first release from 120M Books, the publishing arm of Havas PR, committed to independent and futuristic publication of brainfood for the thinking public. "120M" is code for "120 minutes' worth," our recipe for the smart reading meal. If trends fuel the ways we see our future (they do), think of What's Next? as your road map for recognizing the next normal and learning how to tell that story
Cataloging source
Midwest
http://library.link/vocab/creatorName
Salzman, Marian
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Forecasting
  • Consumer Behavior
  • Research
Target audience
adult
Label
What's next?, Marian Salzman, (electronic resource)
Link
Instantiates
Publication
Color
multicolored
Control code
MWT11449067
Dimensions
unknown
Extent
1 online resource
Form of item
online
Governing access note
Digital content provided by hoopla
Isbn
9781617500312
Isbn Type
(electronic bk.)
Publisher number
MWT11449067
Specific material designation
remote
System details
Mode of access: World Wide Web
Label
What's next?, Marian Salzman, (electronic resource)
Link
Publication
Color
multicolored
Control code
MWT11449067
Dimensions
unknown
Extent
1 online resource
Form of item
online
Governing access note
Digital content provided by hoopla
Isbn
9781617500312
Isbn Type
(electronic bk.)
Publisher number
MWT11449067
Specific material designation
remote
System details
Mode of access: World Wide Web

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