The Resource We first : how brands and consumers use social media to build a better world, Simon Mainwaring, (electronic resource)

We first : how brands and consumers use social media to build a better world, Simon Mainwaring, (electronic resource)

Label
We first : how brands and consumers use social media to build a better world
Title
We first
Title remainder
how brands and consumers use social media to build a better world
Statement of responsibility
Simon Mainwaring
Creator
Contributor
Narrator
Subject
Language
eng
Summary
A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle, as well as a bold plan for how corporations need to rethink their strategies
Accompanying matter
technical information on music
Cataloging source
Midwest
http://library.link/vocab/creatorName
Mainwaring, Simon
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Read by John Lee
http://library.link/vocab/relatedWorkOrContributorName
  • Lee, John Rafter
  • hoopla digital
http://library.link/vocab/subjectName
  • Social responsibility of business
  • Capitalism
  • Social media
  • Branding (Marketing)
  • Internet marketing
Target audience
adult
Transposition and arrangement
not applicable
Label
We first : how brands and consumers use social media to build a better world, Simon Mainwaring, (electronic resource)
Link
Instantiates
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Control code
MWT10755808
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (10hr., 30 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781452623856
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT10755808
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
We first : how brands and consumers use social media to build a better world, Simon Mainwaring, (electronic resource)
Link
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Control code
MWT10755808
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (10hr., 30 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781452623856
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT10755808
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable

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