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The Resource Vodka : how a colorless, odorless, flavorless spirit conquered America, Victorino Matus

Vodka : how a colorless, odorless, flavorless spirit conquered America, Victorino Matus

Label
Vodka : how a colorless, odorless, flavorless spirit conquered America
Title
Vodka
Title remainder
how a colorless, odorless, flavorless spirit conquered America
Statement of responsibility
Victorino Matus
Creator
Subject
Genre
Language
eng
Summary
"Vodka began as rotgut medicine in Medieval Russia, but this neutral grain alcohol has become our uncontested king of spirits, with over 1,000 brands fighting for market share. But it wasn't always thus. For two centuries, America drank the brown stuff: rum and whiskey. So how did Russia's "little water" unseat our favorite hooch? Vic Matus takes us on an incredible visual journey from vodka's humble American origins in a Depression-era Connecticut factory--using the family recipe of a poor Russian exile named Vladimir Smirnov--through its glamorous rise to fame at the hands of James Bond and Sex and the City to today's craft distillery movement. You'll see in clear, intoxicating detail how hippie culture, women's lib, and an absolutely ingenious Swedish company all played their part, transforming the booze into a status symbol. By 1975, the war had ended: Vodka officially became our favorite spirit. Today, a third of all cocktails contain it, and last year 140 million gallons of the stuff racked up $20 billion in sales. Here is the crisply distilled, bracing story of how entrepreneurs defied the odds and turned medieval medicine into a multibillion-dollar industry. "--
Summary
"How risk-taking entrepreneurs defied the odds and turned medieval medicine into a multibillion-dollar industry"--Provided by publisher
Assigning source
Provided by publisher
http://library.link/vocab/ext/novelist/bookUI
10351299
Cataloging source
DLC
http://library.link/vocab/creatorName
Matus, Victorino
Dewey number
338.4/76635
Illustrations
illustrations
Index
index present
LC call number
TP607.V6
LC item number
M37 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Vodka
  • Distilleries
  • Distilling industries
  • COOKING / Beverages / Wine & Spirits
  • COOKING / History
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
how a colorless, odorless, flavorless spirit conquered America
Label
Vodka : how a colorless, odorless, flavorless spirit conquered America, Victorino Matus
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 243-244) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
2014015139
Dimensions
24 cm
Edition
First edition.
Extent
xvii, 252 pages
Isbn
9780762786992
Isbn Type
(hardback)
Lccn
2014015139
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (chiefly color)
Label
Vodka : how a colorless, odorless, flavorless spirit conquered America, Victorino Matus
Publication
Bibliography note
Includes bibliographical references (pages 243-244) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
2014015139
Dimensions
24 cm
Edition
First edition.
Extent
xvii, 252 pages
Isbn
9780762786992
Isbn Type
(hardback)
Lccn
2014015139
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (chiefly color)

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.2713021 -97.7460168
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