Coverart for item
The Resource Unbrandable : how to succeed in the new brand space, Adam N. Stone

Unbrandable : how to succeed in the new brand space, Adam N. Stone

Label
Unbrandable : how to succeed in the new brand space
Title
Unbrandable
Title remainder
how to succeed in the new brand space
Statement of responsibility
Adam N. Stone
Creator
Author
Subject
Language
eng
Summary
From Muji in Japan, Mojang in Sweden, and Deus ex Machina in Australia to The Village Voice in New York, and even the California-based fast-food brand In-N-Out Burger, brands both new and established have been able to win over a more skeptical set of consumers by recognizing that honesty is the best policy on practical as well as moral grounds Unbrandable is the guide, as much as there can be one, to imitating these companies successful marketing strategies. Author Adam Stone examines fifty brands and individuals who have learned how to thrive in this new branding landscape by taking a more creative, transparent approach. Each profile focuses on either a brand that works, an industry professional who has adapted to new branding challenges, an individual who can articulate better than any old-fashioned focus group what the new consumer wants, or a place among them, Berlin and Sao Paulo that flourishes on unbrandable principles
Cataloging source
CDX
http://library.link/vocab/creatorName
Stone, Adam N
Dewey number
658.8/27
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand name products
  • Advertising
  • Advertising
  • Advertising
  • Advertising
  • Brand name products
  • Branding (Marketing)
Target audience
specialized
Label
Unbrandable : how to succeed in the new brand space, Adam N. Stone
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 179-180) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction: it's all changed, again -- 55 moments in unbrandable time -- Unbranded brands: The Beastie Boys -- Unbrandable people: Marylin Cayrac -- Define "brand" -- Unbranded brands: Phonebloks -- A short history of mass-marketing -- Unbranded brands: Fat Willy's Surf Shack -- Product vs brand -- Unbranded brands: Village Voice -- Words with the shaman: Jeremy Brown -- Unbrandable places: Berlin -- Unbranded brands: In-N-Out Burger -- Manufactured desire -- A poem by Tony Kaye -- Unbrandable people: Tarryn-Lee Lamb Warner -- Unbranded brands: Nudie Jeans -- Consumption -- Unbrandable people: Chuck -- Unbranded brands: John Altman -- Words with the shaman: Denzyl Feigelson -- Unbrandable people: Gili -- Unbranded brands: Deus Ex Machina -- Unbrandable people: Josie Long -- Unbranded brands: The Pirate Boy -- It's about telling your story -- Words with the shaman: Omaid Hiwaizi -- Unbranded brands: Shakespeare and Company -- Unbrandable places: São Paolo -- Unbrandable people: Alan Cooper -- The art of selling and buying -- Words with the shaman: Joey Elgersma -- Unbrandable places: Spuistraat, Amsterdam -- Advertising 3.0: content still rules, OK! -- Unbrandable people: Douglas Tompkins -- Unbranded brands: Patta -- Emerging markets -- Unbrandable places: Freetown, Kigali -- Unbranded brands:: Nokia -- Brands doing good -- Unbrandable places: The Mars Bar, New York -- Unbrandable people: Roger Ballen -- Unbranded brands: Mojang/Minecraft -- New methods of research -- Words with the shaman: Leroy Tulip -- Unbrandable people: Haas & Hahn -- Unbranded brands: NPR and PBS -- Unbrandable people: Beppe Grillo -- Unbrandable places: Forte Prenestino, Rome -- An unbrandable moment: Trainspotting -- Unbrandable people: Annie Leonard -- No one really knows anything -- Unbrandable people: Jennifer M. -- Words with the shaman: Frank Sinatra Jr -- Ten ways to be unbrandable -- The last word
Control code
ocn907220945
Dimensions
24 cm
Extent
184 pages
Isbn
9780500291924
Isbn Type
(pbk.)
Lccn
2014952826
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)907220945
Label
Unbrandable : how to succeed in the new brand space, Adam N. Stone
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 179-180) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction: it's all changed, again -- 55 moments in unbrandable time -- Unbranded brands: The Beastie Boys -- Unbrandable people: Marylin Cayrac -- Define "brand" -- Unbranded brands: Phonebloks -- A short history of mass-marketing -- Unbranded brands: Fat Willy's Surf Shack -- Product vs brand -- Unbranded brands: Village Voice -- Words with the shaman: Jeremy Brown -- Unbrandable places: Berlin -- Unbranded brands: In-N-Out Burger -- Manufactured desire -- A poem by Tony Kaye -- Unbrandable people: Tarryn-Lee Lamb Warner -- Unbranded brands: Nudie Jeans -- Consumption -- Unbrandable people: Chuck -- Unbranded brands: John Altman -- Words with the shaman: Denzyl Feigelson -- Unbrandable people: Gili -- Unbranded brands: Deus Ex Machina -- Unbrandable people: Josie Long -- Unbranded brands: The Pirate Boy -- It's about telling your story -- Words with the shaman: Omaid Hiwaizi -- Unbranded brands: Shakespeare and Company -- Unbrandable places: São Paolo -- Unbrandable people: Alan Cooper -- The art of selling and buying -- Words with the shaman: Joey Elgersma -- Unbrandable places: Spuistraat, Amsterdam -- Advertising 3.0: content still rules, OK! -- Unbrandable people: Douglas Tompkins -- Unbranded brands: Patta -- Emerging markets -- Unbrandable places: Freetown, Kigali -- Unbranded brands:: Nokia -- Brands doing good -- Unbrandable places: The Mars Bar, New York -- Unbrandable people: Roger Ballen -- Unbranded brands: Mojang/Minecraft -- New methods of research -- Words with the shaman: Leroy Tulip -- Unbrandable people: Haas & Hahn -- Unbranded brands: NPR and PBS -- Unbrandable people: Beppe Grillo -- Unbrandable places: Forte Prenestino, Rome -- An unbrandable moment: Trainspotting -- Unbrandable people: Annie Leonard -- No one really knows anything -- Unbrandable people: Jennifer M. -- Words with the shaman: Frank Sinatra Jr -- Ten ways to be unbrandable -- The last word
Control code
ocn907220945
Dimensions
24 cm
Extent
184 pages
Isbn
9780500291924
Isbn Type
(pbk.)
Lccn
2014952826
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)907220945

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.271302100000 -97.746016800000
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