Coverart for item
The Resource Twitter marketing : an hour a day, Hollis Thomases ; [foreword by Dave Evans]

Twitter marketing : an hour a day, Hollis Thomases ; [foreword by Dave Evans]

Label
Twitter marketing : an hour a day
Title
Twitter marketing
Title remainder
an hour a day
Statement of responsibility
Hollis Thomases ; [foreword by Dave Evans]
Creator
Subject
Language
eng
Summary
"Twitter has rocketed into the mainstream and is vastly changing how your customers view products and brands. Learn how to leverage Twitter for your business with this smart, practical guide from social media expert Hollis Thomases, who shows you how to design, implement, and measure a winning Twitter strategy from start to finish. After walking you through Twitter basics, she explains how to craft strategies that can be scaled to any organization or market--including travel, retail, restaurants, healthcare, and service-oriented businesses. Learn how to create a winning, goal-based plan and then implement, maintain, and adjust your plan while avoiding common pitfalls"--Cover page 4
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1965-
http://library.link/vocab/creatorName
Thomases, Hollis
Dewey number
658.8/72
Illustrations
  • illustrations
  • maps
Index
index present
LC call number
HF5415.1265
LC item number
.T53 2010
Literary form
non fiction
Series statement
Serious skills
http://library.link/vocab/subjectName
  • Internet marketing
  • Business communication
  • Online social networks
  • Business communication
  • Internet marketing
  • Online social networks
  • Marketing
  • Internet
  • Online-Marketing
  • Twitter (Softwareplattform)
  • Twitter
  • Marketing
  • Online-Marketing
  • Twitter (Softwareplattform)
Label
Twitter marketing : an hour a day, Hollis Thomases ; [foreword by Dave Evans]
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Understanding Twitter -- Who's using Twitter for what? -- Twitter, the multipurpose platform -- Week 1: get on Twitter -- Week 2: find and attract followers -- Week 3: use Twitter search and other tools to improve your experience -- Week 4: track and monitor what Twitter generates for you -- Week 5: develop a successful Twitter strategy -- Week 6: establish goals and get corporate buy-in -- Week 7: get your brand started on Twitter -- Week 8: monitor, measure, and valuate -- Week 9: institutionalize maintenance -- Week 10: prepare for crisis management -- Week 11: develop a direct response promotion for Twitter
Control code
ocn401169633
Dimensions
23 cm.
Extent
xxiii, 478 pages
Isbn
9780470562260
Isbn Type
(pbk.)
Lccn
2009043718
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations, maps
System control number
(OCoLC)401169633
Label
Twitter marketing : an hour a day, Hollis Thomases ; [foreword by Dave Evans]
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Understanding Twitter -- Who's using Twitter for what? -- Twitter, the multipurpose platform -- Week 1: get on Twitter -- Week 2: find and attract followers -- Week 3: use Twitter search and other tools to improve your experience -- Week 4: track and monitor what Twitter generates for you -- Week 5: develop a successful Twitter strategy -- Week 6: establish goals and get corporate buy-in -- Week 7: get your brand started on Twitter -- Week 8: monitor, measure, and valuate -- Week 9: institutionalize maintenance -- Week 10: prepare for crisis management -- Week 11: develop a direct response promotion for Twitter
Control code
ocn401169633
Dimensions
23 cm.
Extent
xxiii, 478 pages
Isbn
9780470562260
Isbn Type
(pbk.)
Lccn
2009043718
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations, maps
System control number
(OCoLC)401169633

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.2713021 -97.7460168
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