The Resource The yugo : The Rise and Fall of the Worst Car in History., Jason Vuic, (electronic resource)

The yugo : The Rise and Fall of the Worst Car in History., Jason Vuic, (electronic resource)

Label
The yugo : The Rise and Fall of the Worst Car in History.
Title
The yugo
Title remainder
The Rise and Fall of the Worst Car in History.
Statement of responsibility
Jason Vuic
Creator
Subject
Genre
Language
eng
Summary
Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk declared it "the worst car of the millennium." And for most Americans that's where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand "good" communists, a willing U.S. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you've got The Yugo: The Rise and Fall of the Worst Car in History.Brilliantly re-creating the amazing confluence of events that produced the Yugo, Yugoslav expert Jason Vuic uproariously tells the story of the car that became an international joke: The American CEO who happens upon a Yugo right when his company needs to find a new import or go under. A State Department eager to aid Yugoslavia's nonaligned communist government. Zastava Automobiles, which overhauls its factory to produce an American-ready Yugo in six months. And a hole left by Detroit in the cheap subcompact market that creates a race to the bottom that leaves the Yugo . . . at the bottom
Cataloging source
TEFOD
http://library.link/vocab/creatorName
Vuic, Jason
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Nonfiction
  • Business
  • Transportation
Label
The yugo : The Rise and Fall of the Worst Car in History., Jason Vuic, (electronic resource)
Link
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ODN0000515304
Dimensions
unknown
Edition
1.
Extent
1 online resource
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
01A37485-6E09-4442-A1AB-0A7B21BDF785
Label
The yugo : The Rise and Fall of the Worst Car in History., Jason Vuic, (electronic resource)
Link
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ODN0000515304
Dimensions
unknown
Edition
1.
Extent
1 online resource
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
01A37485-6E09-4442-A1AB-0A7B21BDF785

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