The Resource The power of little ideas : a third way to innovate for market success, David Robertson with Kent Lineback
The power of little ideas : a third way to innovate for market success, David Robertson with Kent Lineback
Resource Information
The item The power of little ideas : a third way to innovate for market success, David Robertson with Kent Lineback represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Austin Public Library.This item is available to borrow from 1 library branch.
Resource Information
The item The power of little ideas : a third way to innovate for market success, David Robertson with Kent Lineback represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Austin Public Library.
This item is available to borrow from 1 library branch.
- Summary
- Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements: It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive. The complementary innovations work together as a system to carry out a single strategy or purpose. Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way. In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.--
- Language
- eng
- Extent
- xiii, 236 pages
- Contents
-
- Preface: seeing innovation differently
- How little innovations produce big results
- LEGO and Apple Computer: masters of the third way
- The four decisions and why they're difficult
- Decision 1: What is your key product?
- Decision 2: What is your business promise?
- Decision 3: How will you innovate?
- Decision 4: How will you deliver your innovations?
- Lessons from an American icon
- Isbn
- 9781633691681
- Label
- The power of little ideas : a third way to innovate for market success
- Title
- The power of little ideas
- Title remainder
- a third way to innovate for market success
- Statement of responsibility
- David Robertson with Kent Lineback
- Title variation
-
- Third way to innovate for market success
- A Low-risk, high-reward approach to innovation
- Language
- eng
- Summary
- Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements: It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive. The complementary innovations work together as a system to carry out a single strategy or purpose. Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way. In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.--
- Assigning source
- Provided by publisher
- Cataloging source
- MH/DLC
- http://library.link/vocab/creatorName
- Robertson, David C.
- Dewey number
- 658.4/063
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
- 1943-
- http://library.link/vocab/relatedWorkOrContributorName
- Lineback, Kent
- http://library.link/vocab/subjectName
-
- Technological innovations
- New products
- Management
- Management
- New products
- Technological innovations
- BUSINESS & ECONOMICS / Decision-Making & Problem Solving
- BUSINESS & ECONOMICS / Leadership
- BUSINESS & ECONOMICS / Management
- BUSINESS & ECONOMICS / Strategic Planning
- Label
- The power of little ideas : a third way to innovate for market success, David Robertson with Kent Lineback
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Preface: seeing innovation differently -- How little innovations produce big results -- LEGO and Apple Computer: masters of the third way -- The four decisions and why they're difficult -- Decision 1: What is your key product? -- Decision 2: What is your business promise? -- Decision 3: How will you innovate? -- Decision 4: How will you deliver your innovations? -- Lessons from an American icon
- Control code
- 1902858
- Dimensions
- 25 cm
- Extent
- xiii, 236 pages
- Isbn
- 9781633691681
- Lccn
- 2016049137
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- Specific material designation
- regular print
- System control number
-
- (Sirsi) i9781633691681
- (OCoLC)959536310
- Label
- The power of little ideas : a third way to innovate for market success, David Robertson with Kent Lineback
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Preface: seeing innovation differently -- How little innovations produce big results -- LEGO and Apple Computer: masters of the third way -- The four decisions and why they're difficult -- Decision 1: What is your key product? -- Decision 2: What is your business promise? -- Decision 3: How will you innovate? -- Decision 4: How will you deliver your innovations? -- Lessons from an American icon
- Control code
- 1902858
- Dimensions
- 25 cm
- Extent
- xiii, 236 pages
- Isbn
- 9781633691681
- Lccn
- 2016049137
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- Specific material designation
- regular print
- System control number
-
- (Sirsi) i9781633691681
- (OCoLC)959536310
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.austintexas.gov/portal/The-power-of-little-ideas--a-third-way-to/_agpsyJ3kGc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.austintexas.gov/portal/The-power-of-little-ideas--a-third-way-to/_agpsyJ3kGc/">The power of little ideas : a third way to innovate for market success, David Robertson with Kent Lineback</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.austintexas.gov/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.austintexas.gov/">Austin Public Library</a></span></span></span></span></div>
