Coverart for item
The Resource The political campaign desk reference : a guide for campaign managers, professionals, and candidates running for office, Michael McNamara

The political campaign desk reference : a guide for campaign managers, professionals, and candidates running for office, Michael McNamara

Label
The political campaign desk reference : a guide for campaign managers, professionals, and candidates running for office
Title
The political campaign desk reference
Title remainder
a guide for campaign managers, professionals, and candidates running for office
Statement of responsibility
Michael McNamara
Creator
Subject
Genre
Language
eng
Related
Cataloging source
EZU
http://library.link/vocab/creatorName
McNamara, Michael
Index
no index present
Literary form
non fiction
Nature of contents
handbooks
http://library.link/vocab/subjectName
  • Campaign management
  • Political campaigns
  • Campaign management
  • Political campaigns
  • United States
Label
The political campaign desk reference : a guide for campaign managers, professionals, and candidates running for office, Michael McNamara
Instantiates
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Chapter 1: Getting started -- Chapter 2: Building the Team -- Chapter 3: Message and Strategy -- Chapter 4: The Campaign Plan -- Chapter 5: Fundraising -- Chapter 6: Defining the Candidate and the Opponent -- Chapter 7: Message Delivery -- Chapter 8: Grassroots and Internet Campaigning -- Chapter 9: Nuts and Bolts -- Appendix A: Sample campaign plan -- Appendix B: Sample prospect letter -- Appendix C: Sample remittance envelope -- Appendix D: Sample press releases -- Appendix E: Sample media advisory -- Appendix F: Sample talent release form -- Appendix G: Sample television scripts -- Appendix H: Sample radio scripts -- Appendix I: Effective and ineffective campaign literature -- Appendix J: Effective and ineffective direct mail -- Appendix K: Sample letter requesting public information -- Appendix L: Sample fundraising script -- Appendix M: Sample phone scripts -- Advocacy
Control code
ocn815429180
Dimensions
24 cm
Edition
Second edition.
Extent
xi, 264 pages
Isbn
9781432787325
Lccn
2012904807
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)815429180
Label
The political campaign desk reference : a guide for campaign managers, professionals, and candidates running for office, Michael McNamara
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Chapter 1: Getting started -- Chapter 2: Building the Team -- Chapter 3: Message and Strategy -- Chapter 4: The Campaign Plan -- Chapter 5: Fundraising -- Chapter 6: Defining the Candidate and the Opponent -- Chapter 7: Message Delivery -- Chapter 8: Grassroots and Internet Campaigning -- Chapter 9: Nuts and Bolts -- Appendix A: Sample campaign plan -- Appendix B: Sample prospect letter -- Appendix C: Sample remittance envelope -- Appendix D: Sample press releases -- Appendix E: Sample media advisory -- Appendix F: Sample talent release form -- Appendix G: Sample television scripts -- Appendix H: Sample radio scripts -- Appendix I: Effective and ineffective campaign literature -- Appendix J: Effective and ineffective direct mail -- Appendix K: Sample letter requesting public information -- Appendix L: Sample fundraising script -- Appendix M: Sample phone scripts -- Advocacy
Control code
ocn815429180
Dimensions
24 cm
Edition
Second edition.
Extent
xi, 264 pages
Isbn
9781432787325
Lccn
2012904807
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)815429180

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.271302100000 -97.746016800000
    • Manchaca Road Branch Borrow it
      5500 Manchaca Road, Austin, TX, 78745, US
      30.2166039 -97.79733689999999
    • Ruiz BranchBorrow it
      1600 Grove Blvd., Austin, TX, 78741, US
      30.2298616 -97.7070109
    • Spicewood Springs Branch Borrow it
      8637 Spicewood Springs Rd., Austin, TX, 78759, US
      30.4337083 -97.7730809
Processing Feedback ...