Coverart for item
The Resource The orange code : how ING Direct succeeded by being a rebel with a cause, Arkadi Kuhlmann, Bruce Philip

The orange code : how ING Direct succeeded by being a rebel with a cause, Arkadi Kuhlmann, Bruce Philip

Label
The orange code : how ING Direct succeeded by being a rebel with a cause
Title
The orange code
Title remainder
how ING Direct succeeded by being a rebel with a cause
Statement of responsibility
Arkadi Kuhlmann, Bruce Philip
Creator
Contributor
Subject
Genre
Language
eng
Summary
Authors Kuhlmann (founder of Canada's ING, the country's largest Internet-based bank) and Philp (writer and branding consultant) chronicle ING's unusual rise and what may be its even more unusual business philosophy. Characterized as "a rebel with a cause," ING's core branding strategy and philosophy focus on ordinary people who believe they have been shut out of contemporary mainstream financial institutions. These consumer advocates relate the story of ING's journey and development in an anecdotal and conversational style that incorporates both humor and introspection. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
http://library.link/vocab/ext/novelist/bookUI
295488
Cataloging source
DLC
http://library.link/vocab/creatorDate
1946-
http://library.link/vocab/creatorName
Kuhlmann, Arkadi
Dewey number
332.1/202854678
Illustrations
illustrations
Index
index present
LC call number
HG2613.W724
LC item number
I545 2009
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1958-
http://library.link/vocab/relatedWorkOrContributorName
Philp, Bruce
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • ING Direct
  • Banks and banking
  • Internet banking
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
how ING Direct succeeded by being a rebel with a cause
Label
The orange code : how ING Direct succeeded by being a rebel with a cause, Arkadi Kuhlmann, Bruce Philip
Instantiates
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
724186
Dimensions
24 cm
Extent
xvi, 252 pages
Isbn
9780470287231
Isbn Type
(cloth)
Lccn
2008026311
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) i9780470287231
  • (OCoLC)226361769
Label
The orange code : how ING Direct succeeded by being a rebel with a cause, Arkadi Kuhlmann, Bruce Philip
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
724186
Dimensions
24 cm
Extent
xvi, 252 pages
Isbn
9780470287231
Isbn Type
(cloth)
Lccn
2008026311
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) i9780470287231
  • (OCoLC)226361769

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.2713021 -97.7460168
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