The Resource The merchants of cool, produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston, (videorecording)

The merchants of cool, produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston, (videorecording)

Label
The merchants of cool
Title
The merchants of cool
Statement of responsibility
produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston
Title variation
Frontline
Title variation remainder
the merchants of cool
Contributor
Subject
Genre
Language
eng
Summary
"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America"--Http://www.pbs.org/wgbh/pages/frontline
Related
Cataloging source
WOP
Characteristic
videorecording
Language note
Closed captioned for the hearing impaired
PerformerNote
Correspondent, Douglas Rushkoff
Runtime
60
Target audience
general
Technique
live action
Label
The merchants of cool, produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston, (videorecording)
Publication
Note
Originally broadcast as a segment of the television program: Frontline
http://library.link/vocab/branchCode
  • ACE
  • ATO
Color
multicolored
Configuration of playback channels
unknown
Control code
ocm62498506
Dimensions
4 3/4 in.
Dimensions
1/2 in.
Extent
1 videodisc (ca. 60 min.)
Isbn
9780793690558
Medium for sound
videotape
Other control number
841887005562
Other physical details
sd., col.
http://library.link/vocab/recordID
u595334
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System details
DVD format
Video recording format
DVD

Library Locations

    • Twin Oaks Branch Borrow it
      1800 S. Fifth St., Austin, TX, 78704, US
      30.2486884 -97.76239749999999
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