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The Resource The long tail : why the future of business is selling less of more, Chris Anderson

The long tail : why the future of business is selling less of more, Chris Anderson

Label
The long tail : why the future of business is selling less of more
Title
The long tail
Title remainder
why the future of business is selling less of more
Statement of responsibility
Chris Anderson
Creator
Subject
Language
eng
Writing style
Review
  • Wired editor Anderson declares the death of "common culture"—and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, "we had fewer alternatives to compete for our screen attention," he writes. Smash hits have existed largely because of scarcity: with a finite number of bookstore shelves and theaters and Wal-Mart CD racks, "it's only sensible to fill them with the titles that will sell best." Today, Web sites and online retailers offer seemingly infinite inventory, and the result is the "shattering of the mainstream into a zillion different cultural shards." These "countless niches" are market opportunities for those who cast a wide net and de-emphasize the search for blockbusters. It's a provocative analysis and almost certainly on target—though Anderson's assurances that these principles are equally applicable outside the media and entertainment industries are not entirely convincing. The book overuses its examples from Google, Rhapsody, iTunes, Amazon, Netflix and eBay, and it doesn't help that most of the charts of "Long Tail" curves look the same. But Anderson manages to explain a murky trend in clear language, giving entrepreneurs and the rest of us plenty to think about. (July) --Staff (Reviewed May 22, 2006) (Publishers Weekly, vol 253, issue 21, p46)
  • Anderson (editor in chief, Wired ) first wrote “The Long Tail” as a feature story for his magazine in October 2004. It enormously influenced techies, content producers, and marketers in pointing out that digital content and Internet catalogs have enabled such merchants as Amazon and NetFlix to sell, cumulatively, enormous quantities from their backlists of nonhits. In this expansion of that argument, he posits that we're past the age of blockbuster hits in music and other genres and are witnessing the rise of niches. But other than observing that physical retailers should have an online counterpart, it's not clear how much of a lesson the book offers to certain bricks-and-mortar retailers. Anderson takes issue with Barry Schwartz's The Paradox of Choice , arguing that people really do prefer variety—as long as they have information about it and about other customers' choices. He suggests that Google show the way, but he's a bit sanguine: ever tried to order a computer or a cell phone plan? Still, his conclusion that “the Long Tail is nothing more than infinite choice,” combined with the question of the implications for our increasingly fragmented culture, will certainly generate symposia and discussion. For all libraries.—Norman Oder, --Norman Oder (Reviewed August 15, 2006) (Library Journal, vol 131, issue 13, p99)
http://library.link/vocab/ext/novelist/bookUI
189060
Cataloging source
DLC
http://library.link/vocab/creatorDate
1961-
http://library.link/vocab/creatorName
Anderson, Chris
Dewey number
658.8/02
Illustrations
illustrations
Index
index present
Intended audience
1230L
Intended audience source
Lexile
LC call number
HF5415.127
LC item number
.A54 2006
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Market segmentation
  • Internet marketing
  • Marketing
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
why the future of business is selling less of more
Label
The long tail : why the future of business is selling less of more, Chris Anderson
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages [227]-230) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
601583
Dimensions
25 cm
Edition
First edition.
Extent
xii, 238 pages
Isbn
9781401302375
Isbn Type
(hardcover)
Lccn
2006043378
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
9781401302375
Other physical details
illustrations
System control number
(Sirsi) i9781401302375
Label
The long tail : why the future of business is selling less of more, Chris Anderson
Publication
Copyright
Bibliography note
Includes bibliographical references (pages [227]-230) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
601583
Dimensions
25 cm
Edition
First edition.
Extent
xii, 238 pages
Isbn
9781401302375
Isbn Type
(hardcover)
Lccn
2006043378
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
9781401302375
Other physical details
illustrations
System control number
(Sirsi) i9781401302375

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.2713021 -97.7460168
    • Spicewood Springs BranchBorrow it
      8637 Spicewood Springs Rd., Austin, TX, 78759, US
      30.4337083 -97.7730809
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