Coverart for item
The Resource The global brand : how to create and develop lasting brand value in the world market, Nigel Hollis

The global brand : how to create and develop lasting brand value in the world market, Nigel Hollis

Label
The global brand : how to create and develop lasting brand value in the world market
Title
The global brand
Title remainder
how to create and develop lasting brand value in the world market
Statement of responsibility
Nigel Hollis
Creator
Subject
Genre
Language
eng
Summary
Examines the role and importance of brand strength in the accelerated modern business world based on two vital components--Presence, or familiarity, and Voltage, or marketing appeal--as well as the five elements that lead to customer commitment to a brand (Presence, Relevance, Performance, Advantage, and Bonding) and how to achieve them. 25,000 first printing
http://library.link/vocab/ext/novelist/bookUI
285547
Cataloging source
DLC
http://library.link/vocab/creatorName
Hollis, Nigel
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
H646 2008
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
how to create and develop lasting brand value in the world market
Label
The global brand : how to create and develop lasting brand value in the world market, Nigel Hollis
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 239-246) and index
Control code
ocn213223025
Dimensions
25 cm.
Edition
1st ed.
Extent
xvii, 254 p.
Isbn
9780230606227
Lccn
2008009927
Other physical details
ill.
System control number
(OCoLC)213223025
Label
The global brand : how to create and develop lasting brand value in the world market, Nigel Hollis
Link
Publication
Bibliography note
Includes bibliographical references (p. 239-246) and index
Control code
ocn213223025
Dimensions
25 cm.
Edition
1st ed.
Extent
xvii, 254 p.
Isbn
9780230606227
Lccn
2008009927
Other physical details
ill.
System control number
(OCoLC)213223025

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.271302100000 -97.746016800000
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