Coverart for item
The Resource The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change, Jennifer Aaker, Andy Smith, with Carlye Adler

The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change, Jennifer Aaker, Andy Smith, with Carlye Adler

Label
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
Title
The dragonfly effect
Title remainder
quick, effective, and powerful ways to use social media to drive social change
Statement of responsibility
Jennifer Aaker, Andy Smith, with Carlye Adler
Creator
Contributor
Subject
Language
eng
Summary
A handbook on how to use the strength and popularity of social media to create positive change in the world
Cataloging source
DLC
http://library.link/vocab/creatorName
Aaker, Jennifer Lynn
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.A25 2010
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1968-
http://library.link/vocab/relatedWorkOrContributorName
  • Smith, Andy
  • Adler, Carlye
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Internet
  • Social entrepreneurship
  • Social responsibility of business
  • Social change
Label
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change, Jennifer Aaker, Andy Smith, with Carlye Adler
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 173-190) and index
Contents
Focus : how to hatch a goal that will make an impact -- Grab attention : How to stick out in an overcrowded, overmessaged, noisy world -- Engage : How to make people connect with your goal -- Take action : How to empower others, enable them ... and cultivate a movement -- You're flying! Now what?
Control code
2010024706
Dimensions
22 cm.
Edition
1st ed.
Extent
xxv, 211 p.
Isbn
9780470614150
Lccn
2010024706
Other physical details
ill.
Label
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change, Jennifer Aaker, Andy Smith, with Carlye Adler
Publication
Bibliography note
Includes bibliographical references (p. 173-190) and index
Contents
Focus : how to hatch a goal that will make an impact -- Grab attention : How to stick out in an overcrowded, overmessaged, noisy world -- Engage : How to make people connect with your goal -- Take action : How to empower others, enable them ... and cultivate a movement -- You're flying! Now what?
Control code
2010024706
Dimensions
22 cm.
Edition
1st ed.
Extent
xxv, 211 p.
Isbn
9780470614150
Lccn
2010024706
Other physical details
ill.

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.271302100000 -97.746016800000
    • Spicewood Springs Branch Borrow it
      8637 Spicewood Springs Rd., Austin, TX, 78759, US
      30.4337083 -97.7730809
    • Yarborough BranchBorrow it
      2200 Hancock Dr., Austin, TX, 78756, US
      30.3234684 -97.74072129999999
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