Coverart for item
The Resource The daily you : how the new advertising industry is defining your identity and your worth, Joseph Turow

The daily you : how the new advertising industry is defining your identity and your worth, Joseph Turow

Label
The daily you : how the new advertising industry is defining your identity and your worth
Title
The daily you
Title remainder
how the new advertising industry is defining your identity and your worth
Statement of responsibility
Joseph Turow
Creator
Subject
Genre
Language
eng
Summary
In the new media world, advertisers are deciding who you are, how much you matter, and what you see and do
Summary
Describes the rise of media agencies which collect information about individuals from their Internet behavior and provide that data to to marketing firms for use in targeted marketing campaigns and examines the impact of these strategies on consumer power
Storyline
Tone
Writing style
http://library.link/vocab/ext/novelist/bookUI
10170844
Cataloging source
DLC
http://library.link/vocab/creatorName
Turow, Joseph
Dewey number
659.1
Index
index present
LC call number
HF5415.32
LC item number
.T945 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Consumer profiling
  • Marketing
  • Customer services
  • Advertising
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
how the new advertising industry is defining your identity and your world
Label
The daily you : how the new advertising industry is defining your identity and your worth, Joseph Turow
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
The power under the hood -- Clicks and cookies -- A new advertising food chain -- Targets or waste -- Their masters' voices -- The long click -- Beyond the "creep" factor
Control code
2011028202
Dimensions
25 cm.
Extent
xi, 234 p.
Isbn
9780300165012
Lccn
2011028202
Label
The daily you : how the new advertising industry is defining your identity and your worth, Joseph Turow
Publication
Bibliography note
Includes bibliographical references and index
Contents
The power under the hood -- Clicks and cookies -- A new advertising food chain -- Targets or waste -- Their masters' voices -- The long click -- Beyond the "creep" factor
Control code
2011028202
Dimensions
25 cm.
Extent
xi, 234 p.
Isbn
9780300165012
Lccn
2011028202

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.271302100000 -97.746016800000
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