Coverart for item
The Resource The daily you : how the new advertising industry is defining your identity and your worth, Joseph Turow

The daily you : how the new advertising industry is defining your identity and your worth, Joseph Turow

Label
The daily you : how the new advertising industry is defining your identity and your worth
Title
The daily you
Title remainder
how the new advertising industry is defining your identity and your worth
Statement of responsibility
Joseph Turow
Creator
Subject
Language
eng
Summary
In the new media world, advertisers are deciding who you are, how much you matter, and what you see and do
Storyline
Tone
Writing style
http://library.link/vocab/ext/novelist/bookUI
10170844
Cataloging source
DLC
http://library.link/vocab/creatorName
Turow, Joseph
Dewey number
659.1
Index
index present
LC call number
HF5415.32
LC item number
.T945 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Consumer profiling
  • Marketing
  • Customer services
  • Advertising
http://bibfra.me/vocab/lite/titleRemainder
how the new advertising industry is defining your identity and your world
Label
The daily you : how the new advertising industry is defining your identity and your worth, Joseph Turow
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The power under the hood -- Clicks and cookies -- A new advertising food chain -- Targets or waste -- Their masters' voices -- The long click -- Beyond the "creep" factor
Control code
843079
Dimensions
25 cm
Extent
xi, 234 pages
Isbn
9780300165012
Lccn
2011028202
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(Sirsi) i9780300165012
Label
The daily you : how the new advertising industry is defining your identity and your worth, Joseph Turow
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The power under the hood -- Clicks and cookies -- A new advertising food chain -- Targets or waste -- Their masters' voices -- The long click -- Beyond the "creep" factor
Control code
843079
Dimensions
25 cm
Extent
xi, 234 pages
Isbn
9780300165012
Lccn
2011028202
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(Sirsi) i9780300165012

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.2713021 -97.7460168
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