The Resource The carnival campaign: : how the rollicking 1840 campaign of "Tippecanoe and Tyler too" changed presidential elections forever, Ronald G. Shafer, (electronic resource)

The carnival campaign: : how the rollicking 1840 campaign of "Tippecanoe and Tyler too" changed presidential elections forever, Ronald G. Shafer, (electronic resource)

Label
The carnival campaign: : how the rollicking 1840 campaign of "Tippecanoe and Tyler too" changed presidential elections forever
Title
The carnival campaign:
Title remainder
how the rollicking 1840 campaign of "Tippecanoe and Tyler too" changed presidential elections forever
Statement of responsibility
Ronald G. Shafer
Creator
Contributor
Author
Subject
Language
eng
Summary
The Carnival Campaign tells the fascinating story of the pivotal 1840 presidential campaign of General William Henry Harrison and John Tyler-"Tippecanoe and Tyler Too." Pulitzer Prize-nominated former Wall Street Journal reporter Ronald Shafer relates in a colorful, entertaining style how the campaign marked a series of "firsts" that changed politicking forever: the first campaign as mass entertainment; the first "image campaign," in which strategists portrayed Harrison as a poor man living in a log cabin sipping hard cider (he lived in a mansion and drank only sweet cider); the first time big money was a factor; the first time women could openly participate; and more. While today's electorate has come to view campaigns that emphasize style over substance as a matter of course, this book shows voters how it all began
Cataloging source
Midwest
http://library.link/vocab/creatorName
Shafer, Ronald G
Dewey number
324.973/58
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Presidents
  • Harrison, William Henry
  • Electronic books
  • United States
Target audience
adult
Label
The carnival campaign: : how the rollicking 1840 campaign of "Tippecanoe and Tyler too" changed presidential elections forever, Ronald G. Shafer, (electronic resource)
Link
https://www.hoopladigital.com/title/11668097
Instantiates
Publication
Color
multicolored
Control code
MWT11668097
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Publisher number
MWT11668097
Specific material designation
remote
System details
Mode of access: World Wide Web
Label
The carnival campaign: : how the rollicking 1840 campaign of "Tippecanoe and Tyler too" changed presidential elections forever, Ronald G. Shafer, (electronic resource)
Link
https://www.hoopladigital.com/title/11668097
Publication
Color
multicolored
Control code
MWT11668097
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Publisher number
MWT11668097
Specific material designation
remote
System details
Mode of access: World Wide Web

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