Coverart for item
The Resource The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy reader, by W. Chan Kim and Renee Mauborgne

The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy reader, by W. Chan Kim and Renee Mauborgne

Label
The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy reader
Title
The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy reader
Statement of responsibility
by W. Chan Kim and Renee Mauborgne
Creator
Contributor
Author
Subject
Language
eng
Summary
The seminal book "Blue Ocean Strategy" has sold over 3.5 million copies globally and is in print in forty-three different languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of focusing on noncustomers and creating "blue oceans": uncontested market spaces, untainted by competition. They also introduce tools for exploring and exploiting these markets, such as the Strategy Canvas, the Six Paths Framework, the Four Actions Framework, the Pioneer-Migrator-Settler Map, the Buyer Utility Map, the Price Corridor of the Mass, and the Business Model Guide--the tools that have come to make up the Blue Ocean Strategy framework. This collection also features Kim and Mauborgne's latest Harvard Business Review article, "Red Ocean Traps." Whether or not you're familiar with Blue Ocean Strategy, this book will give you another perspective onto this widely accepted framework--and help you implement it in your organization.--
Is part of
Assigning source
Provided by publisher
Cataloging source
MH/DLC
http://library.link/vocab/creatorName
Kim, W. Chan
Dewey number
658.8/02
Illustrations
illustrations
Index
no index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Mauborgne, Renée
http://library.link/vocab/subjectName
  • New products
  • Market segmentation
  • Market segmentation
  • New products
Label
The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy reader, by W. Chan Kim and Renee Mauborgne
Instantiates
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Value innovation: the strategic logic of high growth -- Fair process: managing in the knowledge economy -- Creating new market space -- Knowing a winning business idea when you see one -- Charting your company's future -- Tipping point leadership -- Blue ocean strategy -- How strategy shapes structure -- Blue ocean leadership -- Red ocean traps
Control code
1729583
Dimensions
21 cm
Extent
xiv, 205 pages
Isbn
9781633692749
Lccn
2016040913
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) i9781633692749
  • (OCoLC)954429827
Label
The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy reader, by W. Chan Kim and Renee Mauborgne
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Value innovation: the strategic logic of high growth -- Fair process: managing in the knowledge economy -- Creating new market space -- Knowing a winning business idea when you see one -- Charting your company's future -- Tipping point leadership -- Blue ocean strategy -- How strategy shapes structure -- Blue ocean leadership -- Red ocean traps
Control code
1729583
Dimensions
21 cm
Extent
xiv, 205 pages
Isbn
9781633692749
Lccn
2016040913
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) i9781633692749
  • (OCoLC)954429827

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.2713021 -97.7460168
    • Milwood BranchBorrow it
      12500 Amherst Dr, Austin, TX, 78727, US
      30.4223444 -97.7161692
    • Manchaca Road BranchBorrow it
      5500 Manchaca Road, Austin, TX, 78745, US
      30.2166039 -97.79733689999999
Processing Feedback ...