The Resource The 22 immutable laws of marketing, Al Ries & Jack Trout, (electronic resource)

The 22 immutable laws of marketing, Al Ries & Jack Trout, (electronic resource)

Label
The 22 immutable laws of marketing
Title
The 22 immutable laws of marketing
Statement of responsibility
Al Ries & Jack Trout
Creator
Contributor
Author
Subject
Language
eng
Summary
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout-the world-renowned marketing consultants and bestselling authors of Positioning-note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk
Accompanying matter
technical information on music
Cataloging source
Midwest
http://library.link/vocab/creatorName
Ries, Al
Dewey number
658.8
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Read by David Drummond
http://library.link/vocab/relatedWorkOrContributorName
  • Trout, Jack
  • Drummond, David
  • hoopla digital
http://library.link/vocab/subjectName
Marketing
Target audience
adult
Transposition and arrangement
not applicable
Label
The 22 immutable laws of marketing, Al Ries & Jack Trout, (electronic resource)
Link
https://www.hoopladigital.com/title/11632428
Instantiates
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Control code
MWT11632428
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (3hr., 06 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT11632428
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
The 22 immutable laws of marketing, Al Ries & Jack Trout, (electronic resource)
Link
https://www.hoopladigital.com/title/11632428
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Control code
MWT11632428
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (3hr., 06 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT11632428
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable

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