The Resource Ten deadly marketing sins : signs and solutions, Philip Kotler, (eBook)

Ten deadly marketing sins : signs and solutions, Philip Kotler, (eBook)

Label
Ten deadly marketing sins : signs and solutions
Title
Ten deadly marketing sins
Title remainder
signs and solutions
Statement of responsibility
Philip Kotler
Title variation
10 deadly marketing sins
Creator
Subject
Genre
Language
eng
Summary
Marketing's undisputed doyen offers an unbeatable guide on what not to doAs the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent compani
Member of
Cataloging source
N$T
Characteristic
document
http://library.link/vocab/creatorName
Kotler, Philip
Dewey number
658.8
Series statement
eBooks from EBSCOhost
http://library.link/vocab/subjectName
  • Marketing
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
Label
Ten deadly marketing sins : signs and solutions, Philip Kotler, (eBook)
Link
https://atxlibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=108620
Instantiates
Publication
Copyright
Note
  • Mode of access: World Wide Web
  • Access restricted to subscribing institutions
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology
Control code
946734
Dimensions
unknown
Extent
1 online resource (viii, 152 pages).
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (Sirsi) tsl-ebsco27536
  • (OCoLC)55233983
Label
Ten deadly marketing sins : signs and solutions, Philip Kotler, (eBook)
Link
https://atxlibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=108620
Publication
Copyright
Note
  • Mode of access: World Wide Web
  • Access restricted to subscribing institutions
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology
Control code
946734
Dimensions
unknown
Extent
1 online resource (viii, 152 pages).
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (Sirsi) tsl-ebsco27536
  • (OCoLC)55233983

Library Locations

  • Austin History CenterBorrow it
    810 Guadalupe St., Austin, TX, 78701, US
    30.2717033 -97.7458906
  • Carver BranchBorrow it
    1161 Angelina St., Austin, TX, 78702, US
    30.2695584 -97.7240278
  • Central LibraryBorrow it
    710 W. Cesar Chavez St, Austin, TX, 78701, US
    30.2713021 -97.7460168
  • Cepeda BranchBorrow it
    651 N. Pleasant Valley Rd., Austin, TX, 78702, US
    30.2590471 -97.7088905
  • Howson BranchBorrow it
    2500 Exposition Blvd., Austin, TX, 78703, US
    30.2982508 -97.7675915
  • Little Walnut Creek BranchBorrow it
    835 W. Rundberg Lane, Austin, TX, 78758, US
    30.3632362 -97.6984619
  • Manchaca Road BranchBorrow it
    5500 Manchaca Road, Austin, TX, 78745, US
    30.2166039 -97.79733689999999
  • Milwood BranchBorrow it
    12500 Amherst Dr, Austin, TX, 78727, US
    30.4223444 -97.7161692
  • North Village BranchBorrow it
    2505 Steck Ave, Austin, TX, 78757, US
    30.362144 -97.7305032
  • Old Quarry BranchBorrow it
    7051 Village Center Dr., Austin, TX, 78731, US
    30.3529975 -97.7551561
  • Pleasant Hill BranchBorrow it
    211 E. William Cannon Blvd., Austin, TX, 78745, US
    30.1922461 -97.7771661
  • Ruiz BranchBorrow it
    1600 Grove Blvd., Austin, TX, 78741, US
    30.2298616 -97.7070109
  • Southeast BranchBorrow it
    5803 Nuckols Crossing Rd., Austin, TX, 78744, US
    30.1876256 -97.7419319
  • Spicewood Springs BranchBorrow it
    8637 Spicewood Springs Rd., Austin, TX, 78759, US
    30.4337083 -97.7730809
  • St. John BranchBorrow it
    7500 Blessing Ave., Austin, TX, 78752, US
    30.3328231 -97.6937014
  • Terrazas BranchBorrow it
    1105 E. Cesar Chavez St., Austin, TX, 78702, US
    30.2599154 -97.7334621
  • Twin Oaks BranchBorrow it
    1800 S. Fifth St., Austin, TX, 78704, US
    30.2486884 -97.76239749999999
  • University Hills BranchBorrow it
    4701 Loyola Ln., Austin, TX, 78723, US
    30.3093017 -97.6664785
  • Willie Mae Kirk BranchBorrow it
    3101 Oak Springs Dr., Austin, TX, 78723, US
    30.2729762 -97.699748
  • Windsor Park BranchBorrow it
    5833 Westminster Dr., Austin, TX, 78723, US
    30.3116523 -97.6902298
  • Yarborough BranchBorrow it
    2200 Hancock Dr., Austin, TX, 78756, US
    30.3234684 -97.74072129999999
Processing Feedback ...