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The Resource Social media optimization for dummies, by Rick Shreves with Michelle Krasniak

Social media optimization for dummies, by Rick Shreves with Michelle Krasniak

Label
Social media optimization for dummies
Title
Social media optimization for dummies
Statement of responsibility
by Rick Shreves with Michelle Krasniak
Creator
Contributor
Subject
Language
eng
Summary
You're already on board with social media. Now you want to learn how to take full advantage of its power to drive traffic to your website and build buzz for your brand. This plain-English guidebook shows you how to do just that, with tips and techniques you might never have considered. There's even a quick start guide to get you going right away!
Member of
Cataloging source
BTCTA
http://library.link/vocab/creatorName
Shreves, Ric
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Krasniak, Michelle
Series statement
--For dummies
http://library.link/vocab/subjectName
  • Social media
  • Business communication
  • Internet marketing
  • Business communication
  • Internet marketing
  • Social media
Label
Social media optimization for dummies, by Rick Shreves with Michelle Krasniak
Instantiates
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Getting started with social media optimization. Building the foundations of social media optimization -- SMO is the new SEO -- Starting your SMO journey -- The push and pull of SMO. Driving traffic to your website -- Widening your reach -- Raising awareness of your social media presence -- Leveraging social media with your website. Integrating social media tools -- Inspiring user engagement -- Implementing social media standards and protocols -- Mastering practical SMO. Promoting your content -- Using SMO to sell products or services -- Enriching events with social media -- Building your brand and establishing expertise -- Managing reputation -- Creating a crisis management resource -- Building your social media presence. Integrating SMO into your workflow -- Finding your followers -- Tapping into the Vox Populi -- Tracking progress and measuring success -- The part of tens. Ten rules of social media optimization -- Ten tools for managing your social media presence
Control code
ocn891126236
Dimensions
24 cm.
Extent
xii, 344 pages
Isbn
9781119016090
Isbn Type
(paperback)
Lccn
2014958469
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)891126236
Label
Social media optimization for dummies, by Rick Shreves with Michelle Krasniak
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Getting started with social media optimization. Building the foundations of social media optimization -- SMO is the new SEO -- Starting your SMO journey -- The push and pull of SMO. Driving traffic to your website -- Widening your reach -- Raising awareness of your social media presence -- Leveraging social media with your website. Integrating social media tools -- Inspiring user engagement -- Implementing social media standards and protocols -- Mastering practical SMO. Promoting your content -- Using SMO to sell products or services -- Enriching events with social media -- Building your brand and establishing expertise -- Managing reputation -- Creating a crisis management resource -- Building your social media presence. Integrating SMO into your workflow -- Finding your followers -- Tapping into the Vox Populi -- Tracking progress and measuring success -- The part of tens. Ten rules of social media optimization -- Ten tools for managing your social media presence
Control code
ocn891126236
Dimensions
24 cm.
Extent
xii, 344 pages
Isbn
9781119016090
Isbn Type
(paperback)
Lccn
2014958469
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)891126236

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