The Resource Rethinking reputation : how PR trumps marketing and advertising in the new media world, Fraser P. Seitel, John Doorley, (electronic resource)

Rethinking reputation : how PR trumps marketing and advertising in the new media world, Fraser P. Seitel, John Doorley, (electronic resource)

Label
Rethinking reputation : how PR trumps marketing and advertising in the new media world
Title
Rethinking reputation
Title remainder
how PR trumps marketing and advertising in the new media world
Statement of responsibility
Fraser P. Seitel, John Doorley
Creator
Contributor
Subject
Language
eng
Summary
Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies - including the BP oil spill and the launch of CitySlips - to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends - for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world. These new media lessons include: Remember that research is cheaper, and more critical, than ever. Don't let the perfect be the enemy of the good - launch your idea before someone else does. Don't get so excited about social media that you forget about traditional media. In a crisis, you are never offstage. Never lie, never whine, and never try to predict the future!
Accompanying matter
technical information on music
Cataloging source
Midwest
http://library.link/vocab/creatorName
Seitel, Fraser P
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Read by Sean Pratt
http://library.link/vocab/relatedWorkOrContributorName
  • Doorley, John
  • hoopla digital
http://library.link/vocab/subjectName
  • Publicity
  • Internet in public relations
  • Internet in publicity
  • Reputation
  • Corporate image
  • Social media
Target audience
adult
Transposition and arrangement
not applicable
Label
Rethinking reputation : how PR trumps marketing and advertising in the new media world, Fraser P. Seitel, John Doorley, (electronic resource)
Link
Instantiates
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Control code
MWT11258789
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (7hr., 30 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781469085845
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT11258789
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
Rethinking reputation : how PR trumps marketing and advertising in the new media world, Fraser P. Seitel, John Doorley, (electronic resource)
Link
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Control code
MWT11258789
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (7hr., 30 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781469085845
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT11258789
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable

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