Coverart for item
The Resource Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers, Nancy Tomes

Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers, Nancy Tomes

Label
Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers
Title
Remaking the American patient
Title remainder
how Madison Avenue and modern medicine turned patients into consumers
Statement of responsibility
Nancy Tomes
Creator
Author
Subject
Genre
Language
eng
Summary
In a work that spans the twentieth century, Nancy Tomes questions the popular--and largely unexamined--idea that in order to get good health care, people must learn to shop for it. "Remaking the American Patient" explores the consequences of the consumer economy and American medicine having come of age at exactly the same time. Tracing the robust development of advertising, marketing, and public relations within the medical profession and the vast realm we now think of as "health care," Tomes considers what it means to be a "good" patient. As she shows, this history of the coevolution of medicine and consumer culture tells us much about our current predicament over health care in the United States. Understanding where the shopping model came from, why it was so long resisted in medicine, and why it finally triumphed in the late twentieth century helps explain why, despite striking changes that seem to empower patients, so many Americans remain unhappy and confused about their status as patients today
Member of
http://library.link/vocab/ext/novelist/bookUI
10470049
Cataloging source
DNLM/DLC
http://library.link/vocab/creatorDate
1952-
http://library.link/vocab/creatorName
Tomes, Nancy
Dewey number
368.38/200973
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
Series statement
Studies in social medicine
http://library.link/vocab/subjectName
  • Consumer-driven health care
  • Medical care
  • Medicine
  • Consumer-driven health care
  • Medical care
  • Medicine
  • Werbung
  • Patient
  • Delivery of Health Care
  • Community Participation
  • Marketing of Health Services
  • History, 20th Century
  • United States
  • USA
  • United States
http://bibfra.me/vocab/lite/titleRemainder
how Madison Avenue and modern medicine turned patients into consumers
Label
Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers, Nancy Tomes
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 473-518) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Farewell to the free trade in doctoring -- The high cost of keeping alive -- The new corner store -- The guinea pigs' revolt -- The fourth necessity -- The MDs are off their pedestal -- A big pill to swallow -- The patient must prescribe for the doctor -- Get ready for a new breed of patients -- Shopping mall medicine -- Medicine-chest roulette
Control code
1551514
Dimensions
25 cm.
Extent
xviii, 538 pages
Isbn
9781469622774
Lccn
2015029217
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) i9781469622774
  • (OCoLC)915153151
Label
Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers, Nancy Tomes
Publication
Bibliography note
Includes bibliographical references (pages 473-518) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Farewell to the free trade in doctoring -- The high cost of keeping alive -- The new corner store -- The guinea pigs' revolt -- The fourth necessity -- The MDs are off their pedestal -- A big pill to swallow -- The patient must prescribe for the doctor -- Get ready for a new breed of patients -- Shopping mall medicine -- Medicine-chest roulette
Control code
1551514
Dimensions
25 cm.
Extent
xviii, 538 pages
Isbn
9781469622774
Lccn
2015029217
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) i9781469622774
  • (OCoLC)915153151

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.2713021 -97.7460168
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