Coverart for item
The Resource Predictably irrational : the hidden forces that shape our decisions, Dan Ariely

Predictably irrational : the hidden forces that shape our decisions, Dan Ariely

Label
Predictably irrational : the hidden forces that shape our decisions
Title
Predictably irrational
Title remainder
the hidden forces that shape our decisions
Statement of responsibility
Dan Ariely
Creator
Subject
Genre
Language
eng
Summary
Why do smart people make irrational decisions every day? The answers will surprise you. This book is a look at why we all make illogical decisions. Why can a 50-cent aspirin do what a penny aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this book, the author, a behavioral economist cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. This book blends everyday experiences with a series of illuminating and often surprising experiments, that will change the understanding of human behaviour. And, by recognizing these patterns, the author shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner
Summary
Ever wonder why something free is so hard to pass up, even if you don't need it and you have to stand in line to get it? It's this sort of odd behavior that author and professor Dan Ariely assesses in Predictably Irrational, using scientific studies and behavioral economics to explain some of the reasons why we act and spend our money the way we do. -- Description by Dawn Towery
Tone
Writing style
Award
New York Times Notable Book, 2008
http://library.link/vocab/ext/novelist/bookUI
234915
Cataloging source
BTCTA
http://library.link/vocab/creatorName
Ariely, Dan
Dewey number
153.83
Illustrations
illustrations
Index
no index present
LC call number
BF448
LC item number
.A75 2010
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Decision making
  • Reasoning (Psychology)
  • Economics
  • Judgment
  • Consumer behavior
  • Consumer behavior
  • Decision making
  • Economics
  • Judgment
  • Reasoning (Psychology)
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
the hidden forces that shape our decisions
Label
Predictably irrational : the hidden forces that shape our decisions, Dan Ariely
Instantiates
Publication
Note
"Revised and expanded edition."
Bibliography note
Includes bibliographical references (pages 335-349)
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
How an injury led me to irrationality and to the research described here -- The truth about relativity: why everything is relative, even when it shouldn't be -- The fallacy of supply and demand: why the price of pearls and everything else is up in the air -- The cost of zero cost: why we often pay too much when we pay nothing -- The cost of social norms: why we are happy to do things, but not when we are paid to do them -- The power of a free cookie: how free can make us less selfish -- The influence of arousal: why hot is much hotter than we realize -- The problem of procrastination and self-control: why we can't make ourselves do what we want to do -- The high price of ownership: why we overvalue what we have -- Keeping doors open: why options distract us from our main objective -- The effect of expectations: why the mind gets what it expects -- The power of price: why a 50 cent aspirin can do what a penny aspirin can't -- The cycle of distrust: why we don't believe what marketers tell us -- The context of our character part I: why we are dishonest, and what we can do about it -- The context of our character, part II: why dealing with cash makes us more honest -- Beer and free lunches: what is behavioral economics and where are the free lunches?
Control code
ocn276819155
Dimensions
21 cm
Edition
1st Harper Perennial ed.
Extent
xxii, 349 pages
Isbn
9780061353246
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
9780061353246
Other physical details
illustrations
System control number
(OCoLC)276819155
Label
Predictably irrational : the hidden forces that shape our decisions, Dan Ariely
Publication
Note
"Revised and expanded edition."
Bibliography note
Includes bibliographical references (pages 335-349)
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
How an injury led me to irrationality and to the research described here -- The truth about relativity: why everything is relative, even when it shouldn't be -- The fallacy of supply and demand: why the price of pearls and everything else is up in the air -- The cost of zero cost: why we often pay too much when we pay nothing -- The cost of social norms: why we are happy to do things, but not when we are paid to do them -- The power of a free cookie: how free can make us less selfish -- The influence of arousal: why hot is much hotter than we realize -- The problem of procrastination and self-control: why we can't make ourselves do what we want to do -- The high price of ownership: why we overvalue what we have -- Keeping doors open: why options distract us from our main objective -- The effect of expectations: why the mind gets what it expects -- The power of price: why a 50 cent aspirin can do what a penny aspirin can't -- The cycle of distrust: why we don't believe what marketers tell us -- The context of our character part I: why we are dishonest, and what we can do about it -- The context of our character, part II: why dealing with cash makes us more honest -- Beer and free lunches: what is behavioral economics and where are the free lunches?
Control code
ocn276819155
Dimensions
21 cm
Edition
1st Harper Perennial ed.
Extent
xxii, 349 pages
Isbn
9780061353246
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
9780061353246
Other physical details
illustrations
System control number
(OCoLC)276819155

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