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The Resource Positioning for professionals : how professional knowledge firms can differentiate their way to success, Tim Williams

Positioning for professionals : how professional knowledge firms can differentiate their way to success, Tim Williams

Label
Positioning for professionals : how professional knowledge firms can differentiate their way to success
Title
Positioning for professionals
Title remainder
how professional knowledge firms can differentiate their way to success
Statement of responsibility
Tim Williams
Creator
Subject
Language
eng
Summary
"It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized. Why standing for everything is the same as standing for nothing. Why there's no such thing as full service. Deep and narrow as a strategic imperative. Why it's better to be a profit leader than a market leader. Differentiation and price premiums. How to map your brand on the matrix of relevance and differentiation. How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best. Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms."--Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1954-
http://library.link/vocab/creatorName
Williams, Tim
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.W55 2010
Literary form
non fiction
Series statement
Wiley advisor
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Success in business
Label
Positioning for professionals : how professional knowledge firms can differentiate their way to success, Tim Williams
Instantiates
Publication
Note
Includes index
Control code
2010021337
Dimensions
24 cm.
Extent
xix, 188 p.
Isbn
9780470587157
Isbn Type
(hardback)
Lccn
2010021337
Other physical details
ill.
System control number
(OCoLC)ocn503075883
Label
Positioning for professionals : how professional knowledge firms can differentiate their way to success, Tim Williams
Publication
Note
Includes index
Control code
2010021337
Dimensions
24 cm.
Extent
xix, 188 p.
Isbn
9780470587157
Isbn Type
(hardback)
Lccn
2010021337
Other physical details
ill.
System control number
(OCoLC)ocn503075883

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.271302100000 -97.746016800000
    • Yarborough BranchBorrow it
      2200 Hancock Dr., Austin, TX, 78756, US
      30.3234684 -97.74072129999999
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