The Resource Play bigger : how pirates, dreamers, and innovators create and dominate markets, Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
Play bigger : how pirates, dreamers, and innovators create and dominate markets, Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
Resource Information
The item Play bigger : how pirates, dreamers, and innovators create and dominate markets, Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Austin Public Library.This item is available to borrow from 2 library branches.
Resource Information
The item Play bigger : how pirates, dreamers, and innovators create and dominate markets, Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Austin Public Library.
This item is available to borrow from 2 library branches.
- Summary
- The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game-- defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings"--Companies such as Amazon, Salesforce, Uber, and IKEA-- that give us new ways of living, thinking, or doing business, often solving problems we didn't know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers' brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator's Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself
- Language
- eng
- Edition
- First edition.
- Extent
- xv, 255 pages
- Contents
-
- Introduction: from bad tuna to play bigger
- Creation wins
- Category is the new strategy
- The discipline of category design
- Start: how to discover a category
- Strategy: the power of a point of view
- Mobilization: the shit gets real chapter
- Marketing: conditioning the market to welcome your pirate invasion
- The flywheel: from category king to legendary king
- The corporate chapter: the rare art of continuous category creation
- How you can play bigger
- Isbn
- 9780062407610
- Label
- Play bigger : how pirates, dreamers, and innovators create and dominate markets
- Title
- Play bigger
- Title remainder
- how pirates, dreamers, and innovators create and dominate markets
- Statement of responsibility
- Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
- Language
- eng
- Summary
- The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game-- defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings"--Companies such as Amazon, Salesforce, Uber, and IKEA-- that give us new ways of living, thinking, or doing business, often solving problems we didn't know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers' brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator's Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Ramadan, Al
- Dewey number
- 658.4/012
- Index
- index present
- LC call number
- HF5415.153
- LC item number
- .R3534 2016
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- New products
- Strategic planning
- Marketing
- Success in business
- Marketing
- New products
- Strategic planning
- Success in business
- Label
- Play bigger : how pirates, dreamers, and innovators create and dominate markets, Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
- Bibliography note
- Includes bibliographical references (pages 235-246) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction: from bad tuna to play bigger -- Creation wins -- Category is the new strategy -- The discipline of category design -- Start: how to discover a category -- Strategy: the power of a point of view -- Mobilization: the shit gets real chapter -- Marketing: conditioning the market to welcome your pirate invasion -- The flywheel: from category king to legendary king -- The corporate chapter: the rare art of continuous category creation -- How you can play bigger
- Control code
- 1827697
- Dimensions
- 23 cm
- Edition
- First edition.
- Extent
- xv, 255 pages
- Isbn
- 9780062407610
- Lccn
- 2016016400
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
-
- (Sirsi) i9780062407610
- (OCoLC)922458495
- Label
- Play bigger : how pirates, dreamers, and innovators create and dominate markets, Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
- Bibliography note
- Includes bibliographical references (pages 235-246) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction: from bad tuna to play bigger -- Creation wins -- Category is the new strategy -- The discipline of category design -- Start: how to discover a category -- Strategy: the power of a point of view -- Mobilization: the shit gets real chapter -- Marketing: conditioning the market to welcome your pirate invasion -- The flywheel: from category king to legendary king -- The corporate chapter: the rare art of continuous category creation -- How you can play bigger
- Control code
- 1827697
- Dimensions
- 23 cm
- Edition
- First edition.
- Extent
- xv, 255 pages
- Isbn
- 9780062407610
- Lccn
- 2016016400
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
-
- (Sirsi) i9780062407610
- (OCoLC)922458495
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.austintexas.gov/portal/Play-bigger--how-pirates-dreamers-and/y0l-j4CsLxg/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.austintexas.gov/portal/Play-bigger--how-pirates-dreamers-and/y0l-j4CsLxg/">Play bigger : how pirates, dreamers, and innovators create and dominate markets, Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.austintexas.gov/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.austintexas.gov/">Austin Public Library</a></span></span></span></span></div>
