Coverart for item
The Resource Play bigger : how pirates, dreamers, and innovators create and dominate markets, Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney

Play bigger : how pirates, dreamers, and innovators create and dominate markets, Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney

Label
Play bigger : how pirates, dreamers, and innovators create and dominate markets
Title
Play bigger
Title remainder
how pirates, dreamers, and innovators create and dominate markets
Statement of responsibility
Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
Creator
Author
Subject
Language
eng
Summary
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game-- defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings"--Companies such as Amazon, Salesforce, Uber, and IKEA-- that give us new ways of living, thinking, or doing business, often solving problems we didn't know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers' brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator's Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself
Cataloging source
DLC
http://library.link/vocab/creatorName
Ramadan, Al
Dewey number
658.4/012
Index
index present
LC call number
HF5415.153
LC item number
.R3534 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • New products
  • Strategic planning
  • Marketing
  • Success in business
  • Marketing
  • New products
  • Strategic planning
  • Success in business
Label
Play bigger : how pirates, dreamers, and innovators create and dominate markets, Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 235-246) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: from bad tuna to play bigger -- Creation wins -- Category is the new strategy -- The discipline of category design -- Start: how to discover a category -- Strategy: the power of a point of view -- Mobilization: the shit gets real chapter -- Marketing: conditioning the market to welcome your pirate invasion -- The flywheel: from category king to legendary king -- The corporate chapter: the rare art of continuous category creation -- How you can play bigger
Control code
1827697
Dimensions
23 cm
Edition
First edition.
Extent
xv, 255 pages
Isbn
9780062407610
Lccn
2016016400
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (Sirsi) i9780062407610
  • (OCoLC)922458495
Label
Play bigger : how pirates, dreamers, and innovators create and dominate markets, Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
Publication
Bibliography note
Includes bibliographical references (pages 235-246) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: from bad tuna to play bigger -- Creation wins -- Category is the new strategy -- The discipline of category design -- Start: how to discover a category -- Strategy: the power of a point of view -- Mobilization: the shit gets real chapter -- Marketing: conditioning the market to welcome your pirate invasion -- The flywheel: from category king to legendary king -- The corporate chapter: the rare art of continuous category creation -- How you can play bigger
Control code
1827697
Dimensions
23 cm
Edition
First edition.
Extent
xv, 255 pages
Isbn
9780062407610
Lccn
2016016400
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (Sirsi) i9780062407610
  • (OCoLC)922458495

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.2713021 -97.7460168
    • Old Quarry BranchBorrow it
      7051 Village Center Dr., Austin, TX, 78731, US
      30.3529975 -97.7551561
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