Coverart for item
The Resource Paid attention : innovative advertising for a digital world, Faris Yakob

Paid attention : innovative advertising for a digital world, Faris Yakob

Label
Paid attention : innovative advertising for a digital world
Title
Paid attention
Title remainder
innovative advertising for a digital world
Statement of responsibility
Faris Yakob
Creator
Author
Subject
Genre
Language
eng
Summary
"Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless streams of content across different platforms. When you can no longer buy enough attention for advertising to remain efficient -- how do brands respond? Spanning communication theory, neuroscience, creativity and innovation, media history, popular culture, branding, and emerging technologies, Paid Attention explores how ideas move people and how advertising can and should change in response to changes in the communication landscape. Topics covered include: a critical look at market research, modern theories of communication, the vanishing difference between content, media, and advertising, what ideas are and how to get them, and the future of advertising."--
Summary
"Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless streams of contentacross different platforms. When you can no longer buy enough attention for advertising to remain efficient -- how do brands respond?Spanning communication theory, neuroscience, creativity and innovation, media history, popular culture, branding, and emerging technologies, Paid Attention explores how ideas move people and how advertising can and should change in response to changes in the communication landscape.Topics covered include: a critical look at market research, modern theories of communication,the vanishing difference between content, media, and advertising, what ideas are and how to get them, and the future of advertising. "--
Assigning source
Provided by publisher
http://library.link/vocab/ext/novelist/bookUI
10438165
Cataloging source
FTX
http://library.link/vocab/creatorName
Yakob, Faris
Dewey number
659.1
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Advertising
  • Branding (Marketing)
  • Electronic commerce
  • Advertising
  • Branding (Marketing)
  • Electronic commerce
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
innovative advertising for a digital world
Label
Paid attention : innovative advertising for a digital world, Faris Yakob
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 172-194) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction: Paid attention--how much is it worth -- Logocentrism: What's in a name? -- Uncovering hidden persuaders: Why all market research is wrong -- Advertising works in mysterious ways: Modern theories of communication -- Is all advertising spam? Communication planning in an on-demand world -- The spaces between: The vanishing difference between content, media and advertising -- Do things, tell people: How to behave in a world of infinite content -- Recombinant culture: Talent imitates, genius steals -- Combination tools: How to have ideas: a genius steals process -- Advertising for advertising: Is the industry paying attention? -- Integrative strategy and social brands: Be nice or leave! -- Prospection: Planning for the future we want -- Epilogue: Talkin' about your generation
Control code
ocn987619471
Dimensions
24 cm
Extent
xv, 200 pages
Isbn
9780749479176
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)987619471
Label
Paid attention : innovative advertising for a digital world, Faris Yakob
Publication
Bibliography note
Includes bibliographical references (pages 172-194) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction: Paid attention--how much is it worth -- Logocentrism: What's in a name? -- Uncovering hidden persuaders: Why all market research is wrong -- Advertising works in mysterious ways: Modern theories of communication -- Is all advertising spam? Communication planning in an on-demand world -- The spaces between: The vanishing difference between content, media and advertising -- Do things, tell people: How to behave in a world of infinite content -- Recombinant culture: Talent imitates, genius steals -- Combination tools: How to have ideas: a genius steals process -- Advertising for advertising: Is the industry paying attention? -- Integrative strategy and social brands: Be nice or leave! -- Prospection: Planning for the future we want -- Epilogue: Talkin' about your generation
Control code
ocn987619471
Dimensions
24 cm
Extent
xv, 200 pages
Isbn
9780749479176
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)987619471

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.271302100000 -97.746016800000
Processing Feedback ...