Coverart for item
The Resource Overfished ocean strategy : powering up innovation for a resource-deprived world, Nadya Zhexembayeva

Overfished ocean strategy : powering up innovation for a resource-deprived world, Nadya Zhexembayeva

Label
Overfished ocean strategy : powering up innovation for a resource-deprived world
Title
Overfished ocean strategy
Title remainder
powering up innovation for a resource-deprived world
Statement of responsibility
Nadya Zhexembayeva
Creator
Subject
Language
eng
Summary
  • " We are living amidst a remarkable transformation. The linear, throwaway economy of today--in which we extract resources, create products, use them, and throw them away like a cheap plastic fork--is rapidly coming to a close. We are, simply put, running out of things to mine and places to trash. A new economy is being born, one that takes this line and turns it into a circle. Resource scarcity--the overfished ocean--is the reality virtually every company is swimming in. Those managers who deeply understand and master this shift will be able to turn the new reality into disruptive innovation and remarkable competitive advantage. Overfished Ocean Strategy offers five essential principles for developing products and services for this new reality. A business owner herself, Nadya Zhexembayeva fills the book with examples of companies that are already successfully navigating the overfished ocean. Unlike less-farsighted companies, they are not making "green" products as a sideline for a niche market but rather have made dealing with resource scarcity the central, driving force of their entire strategy. As these innovators ride ahead of the wave, new products, new business models, new markets, and new profits follow. You can join them, or you can be left standing on the shore"--
  • "Business is waking up to a global shortage of resources of every kind. Raw materials are running out, whether in Tokyo or Quito. While businesses have toyed with the idea of sustainability as a means to market to eco-minded consumers, this book shows that scarcity must become central to their thinking and the key driver of strategic innovation"--
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Zhexembayeva, Nadya
Dewey number
658.4/083
Index
index present
LC call number
HC79.E5
LC item number
Z4483 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Sustainable development
  • Recycling (Waste, etc.)
  • Scarcity
  • Green marketing
  • Natural resources
  • BUSINESS & ECONOMICS / Strategic Planning
  • BUSINESS & ECONOMICS / Development / Business Development
  • BUSINESS & ECONOMICS / Green Business
Label
Overfished ocean strategy : powering up innovation for a resource-deprived world, Nadya Zhexembayeva
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 175-187) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Machine generated contents note: Where Are the Fish? The New Competitive Reality -- The Death of Green...or Is Your Marriage Sustainable? -- The Overfished Ocean Strategy: Five Secrets That Make It Work -- One: From Line to Circle -- Two: From Vertical to Horizontal -- Three: From Growth to Growth -- Four: From Plan to Model -- Five: From Department to Mindset -- Conclusion: What Should Business Do
Control code
1040158
Dimensions
25 cm
Extent
vii, 195 pages
Isbn
9781609949648
Isbn Type
(hardback)
Lccn
2014009525
Media category
unmediated
Media MARC source
rdamedia
System control number
(Sirsi) i9781609949648
Label
Overfished ocean strategy : powering up innovation for a resource-deprived world, Nadya Zhexembayeva
Publication
Bibliography note
Includes bibliographical references (pages 175-187) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Machine generated contents note: Where Are the Fish? The New Competitive Reality -- The Death of Green...or Is Your Marriage Sustainable? -- The Overfished Ocean Strategy: Five Secrets That Make It Work -- One: From Line to Circle -- Two: From Vertical to Horizontal -- Three: From Growth to Growth -- Four: From Plan to Model -- Five: From Department to Mindset -- Conclusion: What Should Business Do
Control code
1040158
Dimensions
25 cm
Extent
vii, 195 pages
Isbn
9781609949648
Isbn Type
(hardback)
Lccn
2014009525
Media category
unmediated
Media MARC source
rdamedia
System control number
(Sirsi) i9781609949648

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.2713021 -97.7460168
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