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The Resource One click : Jeff Bezos and the rise of Amazon.com, Richard L. Brandt

One click : Jeff Bezos and the rise of Amazon.com, Richard L. Brandt

Label
One click : Jeff Bezos and the rise of Amazon.com
Title
One click
Title remainder
Jeff Bezos and the rise of Amazon.com
Statement of responsibility
Richard L. Brandt
Title variation
  • 1 click : Jeff Bezos & the rise of Amazon.com
  • One click : Jeff Bezos & the rise of Amazon.com
  • One click : Jeff Bezos and the rise of Amazon dot com
Creator
Subject
Genre
Language
eng
Summary
"An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new market opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution. "--
Review
A cursory overview of the man behind Amazon.com. As any bibliophile knows, the birth of Amazon in the mid '90s represented both a blessing and a curse to everyone involved in the book industry, from authors and publishers to bookshops and readers. It was a blessing because more than 1 million titles, many rare and hard-to-find, were suddenly available to anyone with a modem and a credit card; a curse because man local mom-and-pop booksellers folded because they couldn't compete with the deep discounts and extremely customer-friendly policies Amazon offered. Whether readers view Amazon founder and CEO Jeff Bezos as an entrepreneurial genius or a ruthless capitalist, there's no denying that Amazon has grown from a three-guys-in-a-garage operation to one of the most powerful and recognized e-commerce sites on the Internet. Brandt (The Google Guys, 2011, etc.), a reporter on all things Silicon Valley for the past 20-plus years, traces Amazon's sometimes-rocky ascent by interviewing past employees, mentors and competitors of the site. He also mines Bezos' speeches and interviews to determine the thought process of the man behind the empire. Unfortunately, the result is skeletal and unsatisfying, mainly because Brandt never actually interviewed Bezos directly. The source material is largely what Bezos has allowed into the public realm and seems carefully polished, much like the image of Amazon.com. Suffices as a bare-bones account of a highly successful startup but fails to deliver on the inner workings of a website that changed e-commerce forever.(Kirkus Reviews, October 1, 2011)
Assigning source
Provided by publisher
Biography type
individual biography
http://library.link/vocab/ext/novelist/bookUI
10085653
Cataloging source
DLC
http://library.link/vocab/creatorName
Brandt, Richard L
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Bezos, Jeffrey
  • Amazon.com (Firm)
  • Booksellers and bookselling
  • Businessmen
  • Internet bookstores
  • Electronic commerce
http://bibfra.me/vocab/lite/titleRemainder
Jeff Bezos and the rise of Amazon.com
Label
One click : Jeff Bezos and the rise of Amazon.com, Richard L. Brandt
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
838690
Dimensions
19 cm
Extent
214 pages
Isbn
9781591843757
Lccn
2011019057
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(Sirsi) i9781591843757
Label
One click : Jeff Bezos and the rise of Amazon.com, Richard L. Brandt
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
838690
Dimensions
19 cm
Extent
214 pages
Isbn
9781591843757
Lccn
2011019057
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(Sirsi) i9781591843757

Library Locations

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      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.2713021 -97.7460168
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