Coverart for item
The Resource Ogilvy on advertising in the digital age, Miles Young

Ogilvy on advertising in the digital age, Miles Young

Label
Ogilvy on advertising in the digital age
Title
Ogilvy on advertising in the digital age
Statement of responsibility
Miles Young
Creator
Contributor
Author
Contributor
Subject
Genre
Language
eng
Summary
"Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future." -- Publisher's website
Summary
The CEO of a the titular New York-based advertising agency offers insider tools for more successful advertising in the digital age, including how to best utilize and collect data and market to Millennials, in a sequel to Ogilvy on Advertising
Writing style
http://library.link/vocab/ext/novelist/bookUI
10618798
Cataloging source
JAI
http://library.link/vocab/creatorName
Young, Miles
Dewey number
659.144
Illustrations
illustrations
Index
index present
LC call number
HF5823.O36
LC item number
Y68 2018
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1911-1999
http://library.link/vocab/relatedWorkOrContributorName
Ogilvy & Mather
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Ogilvy, David
  • Internet advertising
  • Advertising
Target audience
adult
Label
Ogilvy on advertising in the digital age, Miles Young
Instantiates
Publication
Copyright
Note
"First published in Great Britain by Goodman 2017"--Title page verso
Bibliography note
Includes bibliographical references (pages 274-277) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Codetta -- The digital revolution -- The short march -- The digital ecosystem -- To be or not to be a millennial -- The post-modern brand -- Content is king, but what does it mean? -- Creativity in the digital age -- Data : the currency of the digital age -- "Only connect" -- Creative technology : the sweet spot -- The three battlegrounds -- Digital transformations -- Five giants of advertising in the digital age -- My brain hurts -- The new shape of the world -- Culture, courage, clients and castanets
Control code
on1017737884
Dimensions
26 cm
Edition
First U.S. edition.
Extent
288 pages
Isbn
9781635571462
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (some color)
System control number
(OCoLC)1017737884
Label
Ogilvy on advertising in the digital age, Miles Young
Publication
Copyright
Note
"First published in Great Britain by Goodman 2017"--Title page verso
Bibliography note
Includes bibliographical references (pages 274-277) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Codetta -- The digital revolution -- The short march -- The digital ecosystem -- To be or not to be a millennial -- The post-modern brand -- Content is king, but what does it mean? -- Creativity in the digital age -- Data : the currency of the digital age -- "Only connect" -- Creative technology : the sweet spot -- The three battlegrounds -- Digital transformations -- Five giants of advertising in the digital age -- My brain hurts -- The new shape of the world -- Culture, courage, clients and castanets
Control code
on1017737884
Dimensions
26 cm
Edition
First U.S. edition.
Extent
288 pages
Isbn
9781635571462
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (some color)
System control number
(OCoLC)1017737884

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.271302100000 -97.746016800000
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