The Resource Ogilvy on advertising in the digital age, Miles Young
Ogilvy on advertising in the digital age, Miles Young
Resource Information
The item Ogilvy on advertising in the digital age, Miles Young represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Austin Public Library.This item is available to borrow from 1 library branch. This resource has been enriched with EBSCO NoveList data.
Resource Information
The item Ogilvy on advertising in the digital age, Miles Young represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Austin Public Library.
This item is available to borrow from 1 library branch.
This resource has been enriched with EBSCO NoveList data.
- Summary
- "Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future." -- Publisher's website
- Language
- eng
- Edition
- First U.S. edition.
- Extent
- 288 pages
- Note
- "First published in Great Britain by Goodman 2017"--Title page verso
- Contents
-
- Codetta
- The digital revolution
- The short march
- The digital ecosystem
- To be or not to be a millennial
- The post-modern brand
- Content is king, but what does it mean?
- Creativity in the digital age
- Data : the currency of the digital age
- "Only connect"
- Creative technology : the sweet spot
- The three battlegrounds
- Digital transformations
- Five giants of advertising in the digital age
- My brain hurts
- The new shape of the world
- Culture, courage, clients and castanets
- Isbn
- 9781635571462
- Label
- Ogilvy on advertising in the digital age
- Title
- Ogilvy on advertising in the digital age
- Statement of responsibility
- Miles Young
- Subject
-
- trueAdvertising
- trueDigital communications
- trueElectronic marketing
- trueInternet advertising
- trueMass media and advertising
- trueOgilvy, David, 1911-1999
- trueSocial media -- Economic aspects
- trueSocial media -- Marketing
- trueBusiness and economics -- Economics | Consumerism
- trueAdvertising -- History
- trueBusiness and economics -- Industries | Entertainment and media
- Language
- eng
- Summary
- "Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future." -- Publisher's website
- Summary
- The CEO of a the titular New York-based advertising agency offers insider tools for more successful advertising in the digital age, including how to best utilize and collect data and market to Millennials, in a sequel to Ogilvy on Advertising
- http://library.link/vocab/ext/novelist/bookUI
- 10618798
- Cataloging source
- JAI
- http://library.link/vocab/creatorName
- Young, Miles
- Dewey number
- 659.144
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5823.O36
- LC item number
- Y68 2018
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
- 1911-1999
- http://library.link/vocab/relatedWorkOrContributorName
- Ogilvy & Mather
- http://library.link/vocab/resourcePreferred
- True
- http://library.link/vocab/subjectName
-
- Ogilvy, David
- Internet advertising
- Advertising
- Target audience
- adult
- Label
- Ogilvy on advertising in the digital age, Miles Young
- Note
- "First published in Great Britain by Goodman 2017"--Title page verso
- Bibliography note
- Includes bibliographical references (pages 274-277) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Codetta -- The digital revolution -- The short march -- The digital ecosystem -- To be or not to be a millennial -- The post-modern brand -- Content is king, but what does it mean? -- Creativity in the digital age -- Data : the currency of the digital age -- "Only connect" -- Creative technology : the sweet spot -- The three battlegrounds -- Digital transformations -- Five giants of advertising in the digital age -- My brain hurts -- The new shape of the world -- Culture, courage, clients and castanets
- Control code
- on1017737884
- Dimensions
- 26 cm
- Edition
- First U.S. edition.
- Extent
- 288 pages
- Isbn
- 9781635571462
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations (some color)
- System control number
- (OCoLC)1017737884
- Label
- Ogilvy on advertising in the digital age, Miles Young
- Note
- "First published in Great Britain by Goodman 2017"--Title page verso
- Bibliography note
- Includes bibliographical references (pages 274-277) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Codetta -- The digital revolution -- The short march -- The digital ecosystem -- To be or not to be a millennial -- The post-modern brand -- Content is king, but what does it mean? -- Creativity in the digital age -- Data : the currency of the digital age -- "Only connect" -- Creative technology : the sweet spot -- The three battlegrounds -- Digital transformations -- Five giants of advertising in the digital age -- My brain hurts -- The new shape of the world -- Culture, courage, clients and castanets
- Control code
- on1017737884
- Dimensions
- 26 cm
- Edition
- First U.S. edition.
- Extent
- 288 pages
- Isbn
- 9781635571462
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations (some color)
- System control number
- (OCoLC)1017737884
Subject
- trueAdvertising
- trueDigital communications
- trueElectronic marketing
- trueInternet advertising
- trueMass media and advertising
- trueOgilvy, David, 1911-1999
- trueSocial media -- Economic aspects
- trueSocial media -- Marketing
- trueBusiness and economics -- Economics | Consumerism
- trueAdvertising -- History
- trueBusiness and economics -- Industries | Entertainment and media
Genre
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.austintexas.gov/portal/Ogilvy-on-advertising-in-the-digital-age-Miles/Nx_kWqrmAGs/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.austintexas.gov/portal/Ogilvy-on-advertising-in-the-digital-age-Miles/Nx_kWqrmAGs/">Ogilvy on advertising in the digital age, Miles Young</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.austintexas.gov/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.austintexas.gov/">Austin Public Library</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Ogilvy on advertising in the digital age, Miles Young
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.austintexas.gov/portal/Ogilvy-on-advertising-in-the-digital-age-Miles/Nx_kWqrmAGs/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.austintexas.gov/portal/Ogilvy-on-advertising-in-the-digital-age-Miles/Nx_kWqrmAGs/">Ogilvy on advertising in the digital age, Miles Young</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.austintexas.gov/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.austintexas.gov/">Austin Public Library</a></span></span></span></span></div>
