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The Resource Mindshare : igniting creativity and innovation through design thinking, Nikos Acuña

Mindshare : igniting creativity and innovation through design thinking, Nikos Acuña

Label
Mindshare : igniting creativity and innovation through design thinking
Title
Mindshare
Title remainder
igniting creativity and innovation through design thinking
Statement of responsibility
Nikos Acuña
Title variation
Mind share
Creator
Subject
Language
eng
Cataloging source
TnLvILS
http://library.link/vocab/creatorName
Acuña, Nikos
Dewey number
658.4/063
Illustrations
illustrations
Index
index present
LC call number
HD53
LC item number
.A295 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Creative thinking
  • Creative ability in business
  • Technological innovations
  • Creativity in advertising
  • Industrial management
Label
Mindshare : igniting creativity and innovation through design thinking, Nikos Acuña
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 380-384) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. 1. Mindshare, platforms, and archetypes: how creativity and innovation happen. Mindshare ; Platforms ; Archetypes -- pt. 2. Remarkable by design: the creative process and brand innovation. The intelligence of design ; Weapons of mass production ; Brand innovation: the art of creating value -- pt. 3. The creative instinct. The creation of consciousness ; Innovation psychology: the contents of imagination ; Creative transformations
Control code
911304
Dimensions
23 cm
Edition
First edition.
Extent
xxviii, 402 pages
Isbn
9780985806613
Lccn
2012912536
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(Sirsi) i9780985806613
Label
Mindshare : igniting creativity and innovation through design thinking, Nikos Acuña
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 380-384) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. 1. Mindshare, platforms, and archetypes: how creativity and innovation happen. Mindshare ; Platforms ; Archetypes -- pt. 2. Remarkable by design: the creative process and brand innovation. The intelligence of design ; Weapons of mass production ; Brand innovation: the art of creating value -- pt. 3. The creative instinct. The creation of consciousness ; Innovation psychology: the contents of imagination ; Creative transformations
Control code
911304
Dimensions
23 cm
Edition
First edition.
Extent
xxviii, 402 pages
Isbn
9780985806613
Lccn
2012912536
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(Sirsi) i9780985806613

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.2713021 -97.7460168
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