The Resource Mastering the new media landscape: : embrace the micromedia mindset, Barbara Cave Henricks, Rusty Shelton, (electronic resource)

Mastering the new media landscape: : embrace the micromedia mindset, Barbara Cave Henricks, Rusty Shelton, (electronic resource)

Label
Mastering the new media landscape: : embrace the micromedia mindset
Title
Mastering the new media landscape:
Title remainder
embrace the micromedia mindset
Statement of responsibility
Barbara Cave Henricks, Rusty Shelton
Creator
Contributor
Author
Subject
Language
eng
Summary
The New Way to Get Noticed. The giant brands that once dominated the media landscape - Oprah, the New York Times, NPR, CNN - have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media - earned, owned, and rented - and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message
Accompanying matter
technical information on music
Cataloging source
Midwest
http://library.link/vocab/creatorName
Henricks, Barbara Cave
Dewey number
658.8/72
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Read by Rusty Shelton
http://library.link/vocab/relatedWorkOrContributorName
  • Shelton, Rusty
  • hoopla digital
http://library.link/vocab/subjectName
  • Internet in public relations
  • Internet marketing
  • Digital media
  • Information technology
Target audience
adult
Transposition and arrangement
not applicable
Label
Mastering the new media landscape: : embrace the micromedia mindset, Barbara Cave Henricks, Rusty Shelton, (electronic resource)
Link
https://www.hoopladigital.com/title/11557583
Instantiates
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Control code
MWT11557583
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (240 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT11557583
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
Mastering the new media landscape: : embrace the micromedia mindset, Barbara Cave Henricks, Rusty Shelton, (electronic resource)
Link
https://www.hoopladigital.com/title/11557583
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Control code
MWT11557583
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (240 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT11557583
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable

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