The Resource Marketing through search optimization : how to be found on the Web, Alex Michael and Ben Salter, (eBook)

Marketing through search optimization : how to be found on the Web, Alex Michael and Ben Salter, (eBook)

Label
Marketing through search optimization : how to be found on the Web
Title
Marketing through search optimization
Title remainder
how to be found on the Web
Statement of responsibility
Alex Michael and Ben Salter
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
N$T
Characteristic
document
http://library.link/vocab/creatorName
Michael, Alex
Dewey number
658.802854678
http://library.link/vocab/relatedWorkOrContributorName
Salter, Ben
Series statement
eBooks from EBSCOhost
http://library.link/vocab/subjectName
  • Internet marketing
  • Web search engines
  • BUSINESS & ECONOMICS
Label
Marketing through search optimization : how to be found on the Web, Alex Michael and Ben Salter, (eBook)
Link
https://www.austinlibrary.com:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104761
Instantiates
Publication
Note
  • Mode of access: World Wide Web
  • Access restricted to subscribing institutions
  • Includes index
Antecedent source
unknown
Color
multicolored
Contents
Cover -- Contents -- Acknowledgements -- Introduction -- How search engines work -- The parts of a crawler-based search engine -- Major search engines: the same, but different -- How search engines rank web pages -- 1 Introduction to search engine optimization -- The history of search engines on the Web -- Why do people search? -- Finding out what people search for -- So whatÌs so great about being ranked highly? -- Should you use an SEO consultancy or do it yourself? -- Natural traffic -- In conclusion -- 2 Web crawlers -- Submitting to Google -- Submitting to Inktomi -- Submitting to FAST Search (AllTheWeb.com) -- Submitting to Teoma -- Submitting to AltaVista -- WiseNut -- Submitting to the major search engines -- In conclusion -- 3 Directories -- What is a directory? -- Yahoo Ò www.yahoo.com -- The Open Directory Ò http://dmoz.org -- LookSmart Ò http://www.looksmart.com -- In conclusion -- 4 Pay-per-click engines -- Overture (formerly GoTo) -- Espotting and targeting the UK and Europe -- Google AdWords -- Inktomi Index Connect -- FindWhat -- Summary -- In conclusion -- 5 Linking strategies and free listings -- Free mass submission services Ò do they work? -- Free submission to major search engines -- Building links -- Increasing your link factor -- Publishing an article -- Building links to improve your search engine ranking -- Automated link-building software Ò beware -- Free-for-all links Ò a warning -- Business directories -- Zeal -- Which method should I use? -- In conclusion -- 6 Placement tips and page architecture -- Entry pages -- Help your target audiences -- Cascading style sheets -- META tags -- The law -- JavaScript -- Make your site useful -- Search engines and dynamic pages -- Rich media -- In conclusion -- 7 Software toolbox -- Tools of the trade -- Identifying your best content -- Rules for a perfect SEO strategy -- Software exposed -- Deep submission tools -- Multisubmission tools -- Position checking/tracking tools -- Page analysers/Ìperfect pageÌ tools -- META tag checkers -- Bidding managers -- Link and support software -- See what people are searching for -- Case studies -- Company: Europe Online SA -- Company: Disney -- Company: Grayling Group -- Company: Solaglas San Gobain UK -- Company: DIA -- Company: EMB -- Company: Voltimum -- Appendix A eStrategy presentation -- Appendix B Overture and Espotting style guidelines -- Espotting style guide -- Overture style guidelines -- Appendix C Site link campaign management charts -- Site link chart -- Link request chart -- Link management chart -- Appendix D SEO admin tables -- Keywords and META tags management table -- Search engine submission management table -- Directories submission management table -- Pay-per-click engine management table -- Appendix E Search engine listings -- Search engines -- Business-related directories -- Country-/regional-specific search engines --T$1
Control code
tsl-ebsco06589
Dimensions
unknown
Extent
1 online resource (xiv, 243 p.)
File format
unknown
Form of item
online
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)56026121
Label
Marketing through search optimization : how to be found on the Web, Alex Michael and Ben Salter, (eBook)
Link
https://www.austinlibrary.com:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104761
Publication
Note
  • Mode of access: World Wide Web
  • Access restricted to subscribing institutions
  • Includes index
Antecedent source
unknown
Color
multicolored
Contents
Cover -- Contents -- Acknowledgements -- Introduction -- How search engines work -- The parts of a crawler-based search engine -- Major search engines: the same, but different -- How search engines rank web pages -- 1 Introduction to search engine optimization -- The history of search engines on the Web -- Why do people search? -- Finding out what people search for -- So whatÌs so great about being ranked highly? -- Should you use an SEO consultancy or do it yourself? -- Natural traffic -- In conclusion -- 2 Web crawlers -- Submitting to Google -- Submitting to Inktomi -- Submitting to FAST Search (AllTheWeb.com) -- Submitting to Teoma -- Submitting to AltaVista -- WiseNut -- Submitting to the major search engines -- In conclusion -- 3 Directories -- What is a directory? -- Yahoo Ò www.yahoo.com -- The Open Directory Ò http://dmoz.org -- LookSmart Ò http://www.looksmart.com -- In conclusion -- 4 Pay-per-click engines -- Overture (formerly GoTo) -- Espotting and targeting the UK and Europe -- Google AdWords -- Inktomi Index Connect -- FindWhat -- Summary -- In conclusion -- 5 Linking strategies and free listings -- Free mass submission services Ò do they work? -- Free submission to major search engines -- Building links -- Increasing your link factor -- Publishing an article -- Building links to improve your search engine ranking -- Automated link-building software Ò beware -- Free-for-all links Ò a warning -- Business directories -- Zeal -- Which method should I use? -- In conclusion -- 6 Placement tips and page architecture -- Entry pages -- Help your target audiences -- Cascading style sheets -- META tags -- The law -- JavaScript -- Make your site useful -- Search engines and dynamic pages -- Rich media -- In conclusion -- 7 Software toolbox -- Tools of the trade -- Identifying your best content -- Rules for a perfect SEO strategy -- Software exposed -- Deep submission tools -- Multisubmission tools -- Position checking/tracking tools -- Page analysers/Ìperfect pageÌ tools -- META tag checkers -- Bidding managers -- Link and support software -- See what people are searching for -- Case studies -- Company: Europe Online SA -- Company: Disney -- Company: Grayling Group -- Company: Solaglas San Gobain UK -- Company: DIA -- Company: EMB -- Company: Voltimum -- Appendix A eStrategy presentation -- Appendix B Overture and Espotting style guidelines -- Espotting style guide -- Overture style guidelines -- Appendix C Site link campaign management charts -- Site link chart -- Link request chart -- Link management chart -- Appendix D SEO admin tables -- Keywords and META tags management table -- Search engine submission management table -- Directories submission management table -- Pay-per-click engine management table -- Appendix E Search engine listings -- Search engines -- Business-related directories -- Country-/regional-specific search engines --T$1
Control code
tsl-ebsco06589
Dimensions
unknown
Extent
1 online resource (xiv, 243 p.)
File format
unknown
Form of item
online
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)56026121

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