The Resource Marketing in the 21st century and beyond : timeless strategies for success, Bruce D. Keillor, editor, (eBook)

Marketing in the 21st century and beyond : timeless strategies for success, Bruce D. Keillor, editor, (eBook)

Label
Marketing in the 21st century and beyond : timeless strategies for success
Title
Marketing in the 21st century and beyond
Title remainder
timeless strategies for success
Statement of responsibility
Bruce D. Keillor, editor
Title variation
Marketing in the twenty first century and beyond
Contributor
Subject
Genre
Language
eng
Summary
  • "Contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. It is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multichannel marketing, and global marketing
  • Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media."--Provided by publisher
Member of
Cataloging source
YDXCP
Characteristic
document
http://bibfra.me/vocab/lite/collectionName
Marketing in the 21st century
Dewey number
658.8
http://library.link/vocab/relatedWorkOrContributorName
Keillor, Bruce David
Series statement
eBooks from EBSCOhost
http://library.link/vocab/subjectName
  • Marketing
  • BUSINESS & ECONOMICS / Distribution
  • BUSINESS & ECONOMICS / Marketing / General
  • Marketing
Label
Marketing in the 21st century and beyond : timeless strategies for success, Bruce D. Keillor, editor, (eBook)
Link
https://atxlibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=530689
Instantiates
Publication
Copyright
Note
Rev. ed. of: Marketing in the 21st century. c2007
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Pt. I. Company and customer relationship marketing -- pt. II. Integrated marketing: the product-customer connection -- pt. III. Marketing channels: the new realities -- pt. IV. Global marketing: new challenges and opportunities
Control code
1015247
Dimensions
unknown
Edition
Condensed edition.
Extent
1 online resource (265 pages).
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
  • (Sirsi) ebsco00123
  • (OCoLC)826855596
Label
Marketing in the 21st century and beyond : timeless strategies for success, Bruce D. Keillor, editor, (eBook)
Link
https://atxlibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=530689
Publication
Copyright
Note
Rev. ed. of: Marketing in the 21st century. c2007
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Pt. I. Company and customer relationship marketing -- pt. II. Integrated marketing: the product-customer connection -- pt. III. Marketing channels: the new realities -- pt. IV. Global marketing: new challenges and opportunities
Control code
1015247
Dimensions
unknown
Edition
Condensed edition.
Extent
1 online resource (265 pages).
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
  • (Sirsi) ebsco00123
  • (OCoLC)826855596

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