Coverart for item
The Resource Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one, David R. Bell

Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one, David R. Bell

Label
Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one
Title
Location is (still) everything
Title remainder
the surprising influence of the real world on how we search, shop, and sell in the virtual one
Statement of responsibility
David R. Bell
Creator
Subject
Genre
Language
eng
Summary
"Conventional wisdom holds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of pants--but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors. This book is not only about Internet trends and innovations, but also about fundamental human behavior and the role that the Internet plays in our daily lives"--
Summary
"Conventional wisdom holds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of pants--but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors. This book is not only about Internet trends and innovations, but also about fundamental human behavior and the role that the Internet plays in our daily lives"--
Assigning source
Provided by publisher
http://library.link/vocab/ext/novelist/bookUI
10324835
Cataloging source
DLC
http://library.link/vocab/creatorName
Bell, David R.
Dewey number
658.8/72
Index
index present
LC call number
HF5548.32
LC item number
.B445 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Electronic commerce
  • Electronic commerce
  • Internet marketing
  • Consumer behavior
  • Consumers
  • Consumption (Economics)
  • BUSINESS & ECONOMICS / Commercial Policy
  • BUSINESS & ECONOMICS / Consumer Behavior
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
the surprising influence of the real world on how we search, shop, and sell in the virtual one
Label
Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one, David R. Bell
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 201-209) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
2013050979
Dimensions
24 cm
Extent
225 pages
Isbn
9780544262270
Isbn Type
(hardback)
Lccn
2013050979
Media category
unmediated
Media MARC source
rdamedia
Label
Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one, David R. Bell
Publication
Bibliography note
Includes bibliographical references (pages 201-209) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
2013050979
Dimensions
24 cm
Extent
225 pages
Isbn
9780544262270
Isbn Type
(hardback)
Lccn
2013050979
Media category
unmediated
Media MARC source
rdamedia

Library Locations

    • Central LibraryBorrow it
      710 W. Cesar Chavez St, Austin, TX, 78701, US
      30.271302100000 -97.746016800000
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