The Resource Just call me Orville: : the story of Orville Redenbacher, (electronic resource)

Just call me Orville: : the story of Orville Redenbacher, (electronic resource)

Label
Just call me Orville: : the story of Orville Redenbacher
Title
Just call me Orville:
Title remainder
the story of Orville Redenbacher
Creator
Contributor
Subject
Genre
Language
eng
Summary
Based on extensive interviews and archival research, this book traces the career of Orville Redenbacher, the "popcorn king," from his agricultural studies at Purdue University to his emergence as an American advertising icon. Born in Brazil, Indiana, in 1907, Orville began his lifelong obsession with the development of new strains of seed at Purdue where he earned a degree in agronomy while also playing in the All-American Marching Band. After experimenting with thousands of varieties, Orville and his business partner Charlie Bowman launched Orville Redenbacher's gourmet popping corn in 1970. Through a combination of shrewd marketing and a notably superior product, the partners controlled a third of the market for popping corn by 1976, when their "Chester Hybrids" business was sold to Hunt Wesson Foods. Orville Redenbacher continued to prosper as a larger-than-life brand spokesperson and a symbol of wholesomeness and fun until his death in 1995. Based on interviews conducted in the last few years of Orville's life, this book paints a fascinating picture of a deeply serious agricultural pioneer and marketing genius, whose image can still be found in almost every North American home
Member of
Cataloging source
Midwest
http://library.link/vocab/creatorName
Topping, Robert W
Dewey number
  • 338.7/664805667092
  • B
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
Series statement
The founders series
http://library.link/vocab/subjectName
  • Redenbacher, Orville
  • Businesspeople
  • Popcorn industry
  • Electronic books
Target audience
adult
Label
Just call me Orville: : the story of Orville Redenbacher, (electronic resource)
Link
https://www.hoopladigital.com/title/11808400
Instantiates
Publication
Color
multicolored
Control code
MWT11808400
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Publisher number
MWT11808400
Specific material designation
remote
Stock number
11808400
System details
Mode of access: World Wide Web
Label
Just call me Orville: : the story of Orville Redenbacher, (electronic resource)
Link
https://www.hoopladigital.com/title/11808400
Publication
Color
multicolored
Control code
MWT11808400
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Publisher number
MWT11808400
Specific material designation
remote
Stock number
11808400
System details
Mode of access: World Wide Web

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